• Carmel Ventures | 20 Oct 2016

    Medallia Acquires Digital Voice of Customer Leader Kampyle

    PALO ALTO, Calif. and TEL AVIV, Israel, Oct. 20, 2016 /PRNewswire/ -- Medallia, Inc. (, the global Customer Experience Management leader, today announced that it has acquired Kampyle,Ltd., the best-of-breed software platform for capturing customer feedback on digital and mobile channels. Effective today, Medallia will offer a new product solution, Medallia Digital, that combines Medallia's powerful data analytics platform with Kampyle's state-of-the-art web and mobile feedback capture capabilities. The new solution, which brings together customer experience data from online, offline, and mobile channels, not only delivers a true omnichannel view of the customer experience but also enables companies to take action on the data in real time across all touchpoints.

    "Companies need to be everywhere their customers are and, increasingly, customers are on digital. Customers want to engage with brands and provide feedback through digital channels," said Borge Hald, CEO and co-founder of Medallia. "With Kampyle, we are significantly expanding our already rapidly growing footprint in digital."

    According to a recent Gartner survey, half of CEOs "expect to see substantial digital transformation in their industries, or for their industries to be almost unrecognizable within five years."

    Kampyle CEO Ori Soen said, "Digital customer experience is a market ripe for disruption—companies simply cannot thrive today without a complete omnichannel view of their customers. Combining forces with Medallia creates an unparalleled solution. Over the last year, we started winning joint customers with Medallia, and we're only seeing the demand accelerate."

    Medallia Digital offers many flexible ways to capture customer feedback across web and mobile channels. It natively integrates into the Medallia enterprise platform, providing companies with a complete view of customers across their entire journey.

    "Medallia's solution is powerful because it's truly omnichannel. It allows us to be anywhere that our customers are," said Timm Degenhardt, Chief Consumer Officer of Sunrise, one of Switzerland's largest telecommunications providers and a Medallia and Kampyle customer. "We have thousands of customers in our stores, on mobile, on our website, multiple times throughout the day. We need a constant single source of truth to understand them no matter how they are interacting with us. Medallia gives us that global view and the insight we need to improve the customer experience and, ultimately, our business."

    Medallia Digital, which natively integrates into the Medallia enterprise platform, is a best-in-class technology that enables companies to:

    • intelligently capture active and passive feedback on the digital experience, including through intercept and abandonment surveys as well as feedback links across web, mobile and in-app channels
    • segment and target customers in sophisticated ways through an easy-to-use interface
    • integrate with multiple external platforms to combine voice of the customer with key operational data and insights (e.g., CRM data, web analytics and heatmaps)
    • make updates in minutes with a slick self-serve setup

    • Medallia will offer Medallia Digital as both a stand-alone product and an integrated product. Terms of the acquisition were not disclosed.

    About Medallia
    Medallia is the Customer Experience Management company that is trusted by hundreds of the world's leading brands. Medallia's Software-as-a-Service application enables companies to capture customer feedback everywhere the customer is (including web, social, mobile, and contact center channels), understand it in real time, and deliver insights and action everywhere—from the C-suite to the frontline—to improve their performance. Founded in 2001, Medallia has offices in Silicon Valley, New York, London, Paris, Hong Kong, Sydney, Buenos Aires, and now Tel Aviv. Learn more at

  • Carmel Ventures | 29 Sep 2016

    Codefresh Raises $7 Million in Funding Amidst Record Adoption of Software Containers

    Carmel Ventures Leads Series A Round in Platform for Docker End-to-End Lifecycle Management

    MOUNTAIN VIEW, CA – September 29, 2016 –
    Codefresh, the end-to-end Docker and other container lifecycle management platform, today announced it has raised $7 million in funding. The investment was led by Carmel Ventures and included Hillsven Capital, Streamlined Ventures and UpWest Labs. This new round will allow Codefresh to extend its leadership in the container-based development market. Codefresh is at the forefront of bringing Docker and other containers to the enterprise with a CI/CD platform built for Docker from the ground-up.

    “Codefresh is at the center of a fundamental shift in software development, as enterprises race to change how they build, package and deploy applications,” said Ronen Nir, general partner at Carmel Ventures, who will be joining the company’s board of directors. “We are thrilled to lead this investment to help accelerate Codefresh’s growth in the market.”

    Codefresh’s business is growing rapidly and the funds will be used to further accelerate growth of the company's engineering, customer success, and business operations with the aim of making agile software development and release cycles using containers radically easier and faster.

    “We founded Codefresh to address a huge pain-point we had seen first-hand: the need for a development, testing and deployment platform that was built from the ground up with microservices in mind, and treats containers as first-class citizens,” said Raziel Tabib, CEO and co-founder of Codefresh. “This new capital will help us take microservices architectures mainstream.”

    Tabib and co-founder Oleg Verhovsky, the company’s CTO, have extensive experience in the software development industry and held engineering and product leadership positions with HP.

    Codefresh is already being used in production by dozens of companies such as IronSource, JFrog and HPE, who are benefiting from it as their CI/CD and Docker image management platform. Codefresh seamlessly integrates with best-of-breed container technologies and toolsets, such as testing, orchestration and registries, enabling a holistic approach to container lifecycle management.

    About Codefresh
    Founded in 2014, Codefresh is changing the way companies build and deliver software. It is an end-to-end container lifecycle management platform and enables enterprises and startups alike to immediately benefit from microservices and Docker-based technologies. Based in Silicon Valley and Israel, Codefresh is backed by Carmel Ventures and other world-class investors. Learn more about Codefresh at
  • Viola Growth | 01 Sep 2016

    Behalf Raises $27 Million to Accelerate Growth in US Commercial Payments

    Viola Growth leads Series C financing round; 

    existing investors, Sequoia, Spark, MissionOG and Vintage, participate 

    NEW YORK – August 30, 2016 - Behalf, a commercial payment platform specializing in providing small businesses instant point of sale terms at vendors of their choice, today announced it has raised an additional $27 million in Series C financing. New investor Viola Growth led the round and was joined by previous investors Sequoia Capital, Spark Capital, MissionOG, and Vintage. The funding will help Behalf rapidly scale growth with increased investment in sales, business development and marketing, support continued product innovation, and bolster its position as a service leader in small business purchase financing. 

    Business-to-business sales in the US total trillions of dollars annually. Unlike consumer sales, the majority of these are payments made by COD, Check, or ACH. The low penetration of credit-based transactions and limited access to working capital significantly constrains business purchasing in the small business segment and inhibits economic growth. Behalf solves for this friction between business suppliers and purchasers by offering instant credit approvals at the point of sale, with funds immediately released to settle the transaction. Behalf instantly advances payment to the supplier, then collects the funds from the purchaser’s bank account on a schedule they set. This affordable, on demand access to working capital helps suppliers and their customers do more business. 

    Once approved, SMB customers can use their Behalf line to make purchases at virtually any of their suppliers. For every advance paid to a supplier by Behalf, the customer creates their ideal weekly, monthly, or one-time payment plan. Behalf’s innovative, fully customizable payment schedules give SMBs an unprecedented level of control over how they manage cash flow, with the ability to pay for their business purchases over time, extending up to six months.  

    The company has doubled revenues every six months since inception.

    Harel Beit-On, Viola Growth Founder and General Partner, will join the Behalf Board. Beit-On joins Shmil Levy, Managing Partner of Sequoia Capital; Gene Lockhart, Managing Partner of Mission OG and former CEO of MasterCard; Santo Politi, Founder and General Partner of Spark Capital; Phillip Riese, former President of American Express Consumer Card; and Benjy Feinberg, Co-Founder and CEO of Behalf.

    “Behalf is targeting a fast growing market of SMB payments and credit, valued by analysts in the trillions, that is underserved by banks” said Harel Beit-On. “Led by a strong founding and executive team, Behalf presents an impressive growth rate and high customer retention, by disrupting the way small businesses purchase new goods and services from their vendors of choice with clear affordable terms. We are happy to partner with the Behalf team as they embark on the next phase of growth.” 

    In readying the company to scale, Behalf has strengthened its executive team with a mix of payments industry veterans and proven growth phase operators. Jorgen Bocklage, Founder of 118 118 Money in the UK and former VP of Finance at Dashlane, has been appointed Behalf’s CFO. 

    Brian Kleinberg, a former EVP at American Express who has recently been advising early stage Fintech and e-commerce companies, has joined to lead Strategy. Crystal Eastman, another former American Express Executive who has held positions in the Card area and within the Enterprise Growth Group, signed on as Head of Marketing. Yaniv Shaya, who has held numerous technology leadership roles at HP; Mercury Interactive; and was most recently SVP of Engineering at Imperva, has also joined to lead Engineering and Risk. In the coming 12 months Behalf will be hiring for roles across Sales, Marketing, Account Management, Customer Service, Product, and Engineering in both the New York and Tel Aviv offices.

    “SMBs are the unsung heroes of the US economy, producing nearly half of the US’ goods and services, responsible for two out of every three new jobs created, and generating the majority of innovation in the process. Yet, they are severely constrained by lack of access to working capital and their financial needs are not a focus area for traditional banks,” said Benjy Feinberg, Co-founder and CEO of Behalf. “Behalf has a simple solution, driven by data and technology, that allows us to provide well-priced and flexible credit tools to help SMBs and their suppliers grow profitably. The addition of Viola’s leadership to our team and the growth this round will fund will both help us accelerate our mission.”

    Additional Behalf resources:

    ● Blog:

    ● Twitter:

    ● Facebook:

    ● Linkedin:

    About Behalf

    Behalf is an alternative financing provider, specializing in working capital credit for small business customers. The Behalf solution provides instant point of sale financing for purchases up to $50,000, pays merchants directly within 1 business day, then allows customers to create a flexible payment schedule on each individual transaction. By solving for the availability of credit, the Behalf solution increases merchant sales and improves cash flow for both the merchant and their customers. Behalf customers can use their purchasing line throughout Behalf’s growing network of integrated partners, as well as at MasterCard accepting businesses. Behalf is headquartered in New York City with an office in Tel Aviv. For more information, visit

    About Viola Growth

    Founded in 2008, Viola Growth provides an opportunity for growth stage companies to raise the capital they need to develop and expand. Viola Growth focuses on value creation in its portfolio companies and utilizes its strong management team to accelerate the growth of these companies. By providing direct capital investment, combined with strong leadership support, it propels portfolio companies forward, turning recognized companies into global technology leaders.  The Viola Growth team has vast experience in working with management teams to build organic and non-organic growth plans, scale operations, strengthen management teams and aim to create business partnerships with global leaders. 
Viola Growth is a member of the Viola Group, Israel’s premier technology-focused Private Equity group with over $2.5B under management. For more information visit:

    Media Contacts

    Crystal Eastman

    Head of Marketing, Behalf


Our People and Companies


Viola Group, with over $2.5 Billion under management, is Israel’s premier technology oriented private equity investment group.

Viola Group aims to provide long term, world-class returns by identifying and pursuing attractive investment strategies in the vibrant Israeli technology and industry market. Viola Group is comprised of focused separate independent best of class partnerships including Carmel Ventures – a top tier Venture Capital fund; Viola Credit – a leading equity-based lending fund; Viola Growth – technology focused growth capital and buyout fund; and Viola Partners – an exclusive investment fund mainly for private investors. Each partnership operates independently while enjoying access to market and technology research and insights, global tier-one investors, superior investment opportunities, a global industrial network, and access to leading management and investment talent.The partnerships identify, partner with and actively support leading entrepreneurs and high potential, growth-oriented enterprises and investment funds.The group funds have invested in over 120 technology companies. Viola Group is backed by leading global institutional investors from all over the world.



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