• Viola Private Equity | 08 Jun 2016

    SundaySky Raises $30 Million to Accelerate Leadership in Personalized Video Engagement Market

    NEW YORK – June 8, 2016 – SundaySky, powering personalized video engagement for leading brands, today announced it has completed its Series D financing round and raised an additional $30 million, bringing total investments in the company to $67 million. New investor Viola Private Equity led the round and was joined by existing investors Carmel Ventures, Globespan Capital Partners, Norwest Venture Partners, Comcast Ventures and others. NTT DOCOMO Ventures – the venture capital arm of NTT DOCOMO, Inc., Japan’s leading mobile operator and a SundaySky customer – also participated as a strategic investor. The funding will scale global growth and support continued product innovation and a rapidly expanding customer base as SundaySky builds upon its position as the pioneer in the personalized video engagement market.

    By 2020, SundaySky expects all Fortune 500 business-to-consumer companies will adopt data-driven, personalized video storytelling to engage with and communicate to their customers. SundaySky has seen year-over-year SmartVideo program growth of 130 percent and is on track to reach 1 billion cumulative SmartVideo views by the end of the year, as companies respond to growing consumer demand for relevant and personalized experiences. Enterprises that implement SmartVideo at one stage of the customer lifecycle – such as video billing, acquisition or onboarding – are now adopting it for multiple applications across their businesses for holistic SmartVideo strategies.

    The company is expanding its board of directors, adding two members with extensive leadership in building publicly traded technology companies. Following this round, Viola Private Equity General Partner Ayal Shiran will join the company’s board of directors. In addition, Rami Hadar, former president and CEO of Allot Communications Ltd. (NASDAQ, TASE: ALLT), will assume the role of executive chairman.

    “As the creator of the personalized video engagement market category, SundaySky has changed how brands interact with consumers, making one-to-one personalized communication possible,” said Ayal Shiran, general partner of Viola Private Equity. “With SundaySky’s proven technology, veteran executive team and impressive blue-chip customer list, the company is positioned to accelerate growth and advance its solution, now more than ever. We believe in SundaySky’s vision of personalized video becoming the primary engagement medium between a brand and an individual, and we look forward to working with the company to realize this future.”  

    Leading brands in telecommunications, e-commerce, insurance, banking, healthcare and other industries rely on SundaySky’s SmartVideo Platform to create personalized video experiences that change consumer behavior across the customer lifecycle, and drive return on investment. SmartVideo programs drive up to 20X incremental revenue growth, 22 percent reduction in customer churn, 20 percent reduction in customer care costs, lift digital adoption by 19 percent and an 18-point increase in Net Promoter Score.

    “This funding underscores the maturity of the personalized video engagement category, and SundaySky’s leadership in it,” said Shmulik Weller, SundaySky co-founder and CEO. “We’ve seen significant, rapid growth in adoption of SmartVideo as a strategy for leading global brands, and with the investment from Viola Private Equity, we will continue to execute on our mission of offering one-to-one communication through a storytelling medium that is highly targeted, measurable and scalable.”

    Additional SundaySky resources:

    ·        Blog:

    ·        Resource library:

    ·        Twitter:

    ·        Facebook:

  • Carmel Ventures | 08 May 2016

    Pagaya Raises $1.25M Seed Funding, From Carmel Ventures

    Israel, May 8, 2016: Pagaya, a data-driven online investment manager in the online lending market, announced today a $1.25 million seed investment led by Carmel Ventures, a member of the Viola Group. Avi Zeevi, Co-Founder and General Partner at Carmel, led the investment and joined the Pagaya board of directors.

    Pagaya’s advanced technology solution serves as a comprehensive online investment house for financial institutions investing in the online lending market.  Based on its innovative machine learning algorithms, Pagaya serves as a manager of assets, advising large institutions as they invest in the rapidly growing multi-billion dollar online credit market.

    The company signed a distribution agreement for its products to selected Israeli institutions. Additionally, the company has signed agreements towards establishing a private $100 million fund to be managed by the company based on its technology.

    Pagaya was founded by Gal Krubiner (CEO), Avital Pardo (CTO) and Yahav Yulzari (VP Sales).  Gal began his career on the UNHW team at UBS, where he focused on business development raising hundreds of millions of dollars in assets.  Avital, a graduate of an elite IDF unit (Talpiot), served as the chief credit algorithm officer at Fundbox.  Yahav founded YEC, Israel’s largest young entrepreneurs’ club.  He was also a real estate entrepreneur, and raised over $50 million for various projects.

    Gal Krubiner, Pagaya Co-founder & CEO said: “Marketplace lending has taken the investment world by storm, and what we see is only the tip of the iceberg. This market was noticed by all type of investors, from hedge funds to big family offices and institutional investors. The need for new technology-based investment tools to help these players is clearer than ever and Pagaya has the right solution. While platforms, like any other issuer in the financial markets, aim to maximize issuing volume, Pagaya maximizes investors’ returns and risk reduction”.

    Yahav Yulzari, co-founder & VP sales of Pagaya said: "We create tailor-made packages fitted to achieve our clients’ individual investment goals. Any financial organization which is willing to take part in the online lending market will highly benefit from working with Pagaya as its long term managing partner ".    
    Avi Zeevi, General Partner at Carmel Ventures added: “Marketplace lending has reached sufficient maturity to attract traditional institutional investors. Being a highly data-driven online market, traditional investment tools and strategies are becoming irrelevant. Pagaya has the right understanding and the technological edge to guide institutions throughout their investments in this sector. We are happy to partner with Pagaya’s talented founding team, and to support them while building the leading global investment house for online lending investments”.

    About Pagaya 
    Pagaya is a technology-based, data-driven investment house specializing in online lending and online credit marketplaces. Its disruptive software, created with machine learning capabilities, also serves as a manager and an investment advisor.  Pagaya’s technology is positioned to strategically guide big financial institutions through the expected market shift towards direct investments in the online credit space. Pagaya was founded in 2016 by Avital Pardo, Yahav Yulzari and Gal Krubiner, and is based in Tel Aviv, Israel.  For more details, please visit the company’s website at

    About Carmel Ventures
    With over $800 million currently under management, several successful exits, and a growing portfolio of promising companies, Carmel Ventures is among Israel’s top-tier venture capital funds. Founded in 2000 by pioneers and leaders of the Israeli high tech industry, Carmel provides significant capital and active support through the growth cycle of its portfolio companies, and is recognized as a true company-building fund in Israel. Carmel Ventures is a member of the Viola Group, Israel’s premier technology-focused PE group with over $2.5 billion under management. For more information please visit and

  • Viola Partners | 06 Apr 2016

    Viola Group enters the Hedge Fund Asset Class: Viola Group Announces Strategic Partnership with ION Asset Management

    Israel, April 5th 2016 -  Viola Group, Israel’s premier technology focused private equity investment group announced today that it has completed a strategic investment in ION Asset Management, Israel's leading research-based hedge fund. This strategic investment reflects a strong affiliation between the firms and ION Asset Management is now officially a member of the Viola Group.

    Viola Group, with over $2 billion assets under management, aims to provide long term, world-class returns by identifying and pursuing attractive investment strategies in the vibrant Israeli technology and industry market. In addition to its current investment strategies that include early stage VC, growth and venture lending, Viola Group now expands its offering by adding a hedge fund –which provides a liquid asset that is less volatile than the public markets and has a proven track record of yielding superior returns to its investors.

    ION was founded in 2006 by Stephen Levey and Jonathan Half as a fundamental research-based long-short equity hedge fund allowing liquid and low risk exposure to Israeli and Israeli related public companies. The firm with over $400M assets under management has generated attractive long term risk-adjusted returns. ION's investors include institutional investors, endowments, family offices and high net-worth individuals.

    Jonathan Kolber of Viola Group, Chairman of ION said: "We are happy to strengthen our affiliation with ION Asset Management. We share the same values of professionalism, transparency and passion for tech companies and markets. We at Viola, always seek to support and partner with the best entrepreneurial teams that build high potential, growth-oriented enterprises and investment funds. This deal allows us to follow our vision and expand our investment strategy by partnering with the best Israeli hedge fund."

    Stephen Levey and Jonathan Half from ION Asset Management said: "We have a long standing relationship with the partners at Viola Group and the connection between the teams is exceptional. We both founded investment funds that are fundamentally based on excellent people, thorough research and due-diligence, deep domain knowledge and have built excellent track records.  The partnership with Viola is a natural development to our firm, and we feel that it will allow us to share insights, access to investors, global ecosystem and investment opportunities

    By completing this deal, Viola Group's asset management reach $2.4 billion across the following partnerships: Carmel Ventures, Viola Private Equity, Viola Credit, Viola Partners and ION Asset Management. The group's Partners include Shlomo Dovrat, Harel Beit-On, Avi Zeevi, Jonathan Kolber and Ruthi Simha.

    About Viola Group

    Viola Group, with over $2 Billion under management, is Israel’s premier technology oriented private equity investment group. Viola Group is comprised of focused best of class partnerships including Carmel Ventures – a top tier Venture Capital fund; Viola Credit – a leading equity-based lending fund; Viola Private Equity – technology focused growth capital and buyout fund; and Viola Partners – an exclusive investment fund mainly for private investors.
    Each partnership operates independently while enjoying access to market and technology research and insights, global tier-one investors, superior investment opportunities, a global industrial network, and access to leading management and investment talent. The partnerships identify, partner with and actively support leading entrepreneurs and high potential, growth-oriented enterprises and investment funds.
    Following the addition of ION Asset Management, a research-based hedge fund, as a member of the Viola Group, the Group’s assets under management will increase to over $2.4 million.
    For more information please visit: and our blog:

    About ION

    ION Asset Management was established in 2006 by Jonathan Half and Stephen Levey as a fundamental research focused long/short equity hedge fund. ION capitalizes on it’s on the ground presence to create attractive long term risk adjusted returns in Israeli and Israeli-related public companies. Since inception, ION has outpaced relevant indices, generating an annual net return of approximately 10%.  

    Jonathan and Stephen each have roughly 20 years' experience analyzing investment opportunities in the public markets. Prior to forming ION they managed the UBS Israel office and were ranked #1 research team for 6 years in a row by Institutional Investor Magazine. ION employs 15 people including 7 investment professionals.
    ION has a diversified investor base including insurance companies, universities, endowments and high net worth individuals primarily from the US, UK, Israel and Australia. For more information please visit:

Our People and Companies


Viola Group, with over $2.5 Billion under management, is Israel’s premier technology oriented private equity investment group.

Viola Group aims to provide long term, world-class returns by identifying and pursuing attractive investment strategies in the vibrant Israeli technology and industry market. Viola Group is comprised of focused separate independent best of class partnerships including Carmel Ventures – a top tier Venture Capital fund; Viola Credit – a leading equity-based lending fund; Viola Private Equity – technology focused growth capital and buyout fund; and Viola Partners – an exclusive investment fund mainly for private investors. Each partnership operates independently while enjoying access to market and technology research and insights, global tier-one investors, superior investment opportunities, a global industrial network, and access to leading management and investment talent.The partnerships identify, partner with and actively support leading entrepreneurs and high potential, growth-oriented enterprises and investment funds.The group funds have invested in over 120 technology companies. Viola Group is backed by leading global institutional investors from all over the world.



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