• Viola Private Equity | 04 Nov 2014

    RR Media Reports Record Revenues of $33.1 Million for the Third Quarter 2014; Up 8.2% Year-Over-Year
  • Viola Private Equity | 29 Oct 2014

    10 Companies Changing the TV Industry

    Forbes, October 29, 2014:
    There may be no other industry outside television whose start-ups have so fully earned the description of “disruptive.” Whether it’s companies manufacturing high-definition antennas, streaming video-on-demand, offering OTT content, or capturing channels over the air and retransmitting them innovatively, TV is changing at lightning speed. Some of the new developments have resulted in litigation, notably the case of Aereo, a company that captured and retransmitted broadcast and cable channels and was effectively shut down by a Supreme Court decision earlier this year. But, despite that win for the traditional media players, other startups are pushing forward innovative solutions that are completely disrupting the industry. Here are 10 companies changing the TV industry:
    RR Media-Founded in 1981, NASDAQ listed RR Media (formerly RRsat) has been in the game quite a bit longer than other TV innovators, but it has managed to stay at the cutting edge of developments in the industry. The company distributes programming – mostly sports, events and news– to 95 percent of the world’s population through the global network it has built using satellite, fiber and Internet delivery. RR Media recently expanded its offerings to a full suite of media services – including channel management, content preparation and global distribution. Hundreds of broadcasters and content creators, including major sports leagues and news channels, rely on this company to handle the complex functions that today’s content delivery requires so they can focus on what’s most important: great content.




  • Viola Private Equity | 28 Oct 2014

    Matomy Media Group Acquires MobFox, Europe’s Leading Mobile Advertising Platform
    Acquisition of mobile programmatic advertising company follows Matomy’s recent entry into a strategic partnership with Publicis Groupe  TEL AVIV and LONDON (28 October 2014) — Following the announcement earlier this month of its new strategic partnership with French advertising company Publicis Groupe, Matomy Media Group (LSE:MTMY) today announces another strategic advancement in its digital performance-based advertising solution by acquiring Europe’s leading mobile programmatic advertising platform, MobFox, for a total consideration of $17.6 million.    Through this investment, Matomy’s clients and media partners will gain access to innovative mobile programmatic advertising solutions, including demand- and supply-side-platforms (DSP and SSP) and a single gateway for mobile, video and native ad inventory management via a real-time bidding (RTB) marketplace.   Matomy is acquiring MobFox via an asset purchase transaction for a total consideration of $17.6 million, $10.1 million of which Matomy will pay in cash and $7.5 million of which in newly-issued shares, reflecting a price per share of 260 pence. MobFox’s shareholders may be entitled to an additional payment, commencing 24 months following the closing of the asset purchase transaction, based on MobFox’s 2015-17 financial performance.MobFox’s revenue run-rate is $15 million – $17 million for 2014. Subsequent to the acquisition and integration of MobFox’s platform, the enhanced mobile activity of Matomy is expected to contribute approximately 20% of the company’s global revenue in FY2014 (on a pro-forma basis), up from 7% in FY2013. Matomy expects that MobFox’s bespoke technology will enable it to set a goal of 50% of revenues coming from mobile activity within less than five years.As part of the acquisition, MobFox executives and other key personnel will join the Matomy team, which already has nine offices around the world, including its global headquarters in Israel, and regional headquarters in Germany, Spain, Mexico and the United States. MobFox’s London office will become Matomy’s UK branch office.Commenting on the acquisition, Matomy CEO Ofer Druker said:“The impressive growth of programmatic and mobile advertising has made it clear that both will form an important part of the future of digital advertising. MobFox has built an excellent mobile programmatic advertising solution, and its business fits perfectly into our vision, complementing our performance-based advertising capabilities. We make it a priority to invest in companies that have developed proven innovative technologies and solutions that will give our advertising clients and media partners unrivalled access to these services. With MobFox, we will continue to expand our capabilities in mobile and programmatic advertising, which are key growth engines for our business.”Julian Zehetmayr, founder and CEO of MobFox, added: “Companies in the mobile advertising industry constantly talk about the need for scale and quality in their operations, so partnering with a company like Matomy that offers both advertisers and publishers a global multi-channel performance-based advertising solution makes perfect sense. The resources and support of Matomy will help MobFox build upon our strategy of delivering innovative mobile programmatic advertising and monetisation technology and will drive further success for our customers. We look forward to leveraging Matomy’s expertise and sharing ours to make our combined solutions even better.”Notes to Editors Strategic rationaleFounded in 2010, MobFox is now a global leader in the multi-billion-dollar programmatic advertising industry, offering a one-stop, integrated mobile ad solution for publishers and advertisers. Publishers can manage their mobile, native and video ad revenue streams through the company’s SSP, while maximising worldwide direct sales and advertising revenue via the MobFox Real-Time Bidding Exchange and state-of-the-art traffic mediation technology. The MobFox DSP allows advertisers and agencies to run intelligent, optimised campaigns across its global publisher and app developer network by leveraging its programmatic media buying capabilities, as well as its unique traffic and reach.MobFox works with more than 300 active advertisers and 10,000-plus registered publishers, as well as many leading mobile advertising companies, including Facebook Audience Network, Nexage, Inmobi, Mopub and Admob.Matomy’s acquisition of MobFox is expected to strengthen its position in the large and growing mobile and programmatic advertising markets. According to eMarketer, worldwide mobile ad spend will reach $69.1 billion by 2016, up from $32.7 billion in 2014, while advertiser spend on mobile programmatic will grow to $14.2 billion by 2016 from an estimated $4.4 billion in 2014.MobFox will gain access to Matomy’s global base of advertising clients, media partners and distribution channels in order to accelerate its expansion within the worldwide mobile and programmatic advertising industry. MobFox’s clients and publishers will continue to manage their activities through the company’s proprietary mobile ad platform, as well as take immediate advantage of Matomy’s global scale and multi-channel advertising solutions

Our People and Companies


Viola Group, with over $2 Billion under management, is Israel’s premier technology oriented private equity investment group.

Viola Group aims to provide long term, world-class returns by identifying and pursuing attractive investment strategies in the vibrant Israeli technology and industry market. Viola Group is comprised of focused separate independent best of class partnerships including Carmel Ventures – a top tier Venture Capital fund; Viola Credit – a leading equity-based lending fund; Viola Private Equity – technology focused growth capital and buyout fund; and Viola Partners – an exclusive investment fund mainly for private investors. Vintage - a leading Secondary Fund and FOF manager is an affiliate of the group; Each partnership operates independently while enjoying access to market and technology research and insights, global tier-one investors, superior investment opportunities, a global industrial network, and access to leading management and investment talent.The partnerships identify, partner with and actively support leading entrepreneurs and high potential, growth-oriented enterprises and investment funds.



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Latest News

    • RR Media Reports Record Revenues of $33.1 Million for the Third Quarter 2014; Up 8.2% Year-Over-Year

      Quarterly Gross and Operating Margins Improve Sequentially; Management Reiterates Full-Year Revenue Guidance
    • Orad and KamaKama deliver on-demand real time video highlights from live sports events in seconds to smart mobile devices

      Orad and KamaKama announced today they have joined forces to provide sports content right holders and broadcasters a cutting edge platform to deliver instant and personalized sports’ clips to their mobile viewers. With the new platform, sports fans will benefit from the ultimate on-the-go viewing experience: exclusive personalized video highlights from live sports events available for immediate viewing on smart mobile devices in real time, based on users’ settings. - See more at:
    • France BFMTV relied on Orad’s PowerWall video wall solution for 2014 Municipal Elections

      Orad announced today that BFMTV – France’s leading 24/7 news channel relied on Orad’s PowerWall video wall solution to display linear graphics and videos during 2014 Municipal elections broadcast. The graphics and videos were controlled from Orad’s 3DPlay controller.
    • Zend Broadens Executive Team With President to Support Accelerated Growth

      Stu Schmidt Brings 25+ Years of Leadership Experience and Demonstrated Success in Scaling Global Business Operations.
    • RRsat Enhances Presence in United States to Better Serve Growing

      RRsat America Brings Media Management, Monetization and Global Content
      Distribution Services to the U.S. Market, Opening Opportunities for International
      and U.S. Media Companies Alike
    • Zend announces the availability of Zend Framework 2 Certification

      Zend announces the availability of Zend Framework 2 Certification

       Zend, the PHP Company, has announced the immediate availability of the Zend Framework 2 Certified Architect certification. Zend Framework is the leading open source PHP application framework, utilized in hundreds of thousands of applications globally, and one of the world's most successful projects, providing re-usable code and best practices that developers can use to create modern, high-performing web applications.
      Featuring over 10,000 certified software professionals worldwide, Zend Certifications have become the acknowledged industry standard enabling developers, and software development organizations, to demonstrate mastery of their PHP skills. Zend Certifications are built to American National Standards Institute (ANSI) standards.

      The Zend Framework 2 Certified Architect exam was developed by an expert advisory board led by Zend Framework’s Project Lead, Matthew Weier O'Phinney, and a team of Zend Framework 2 contributors, developer community leaders and engineers with practical experience building real-world applications.
      “We have heard from many developers that studying for, and obtaining, a Zend certification helps developers improve their skills through the process of exam preparation.” said Debbie Otterstetter, Senior manager of Global Training and Certification at Zend, “Taking and studying for these certification exams can really help a developer get a wide understanding of the full range of PHP's & Zend Framework capabilities.”
      Zend has introduced two new certification exams in the last six months, Zend Certified PHP Engineer and Zend Framework Certified Architect. “PHP, driven by its large developer community and vast ecosystem, has become the platform of choice for developing the backend of web and mobile applications, as well as many business critical enterprise apps “said Ido Benmoshe, VP of Global Services at Zend, “Many developers and development managers realize the importance of keeping current with their technical certifications, best practices and modern development techniques”.
      Reservations for the Zend Framework 2 Certified Architect exams are available at the PearsonVUE testing centers starting on March 6th.

      In order to aid developers enhance and master their PHP and Zend Framework skills, Zend has created a complete curriculum of classes expediting the learning process. All classes are designed and taught by professional, experienced PHP developers who understand how to equip you with the knowledge and tools to architect and develop professional PHP and Zend Framework applications. You can find the complete set of classes at:

      Attend the Webinar: Accelerate Your Career with Zend Certifications
      Wednesday April 9th, 8:30am PDT


    • RRsat Expands Reach in Asia with a Five-Year, US$11.7 Million New Agreement with Customer

      One of the Largest Contracts in RRsat’s History
    • NTV+ picks Orad's graphics for their Sochi Winter Olympic coverage

      NTV+, Russia's digital satellite broadcaster, has chosen Orad to cover the 2014 Sochi Winter Olympic Games. NTV+, the host broadcasters for the Sochi Olympics who have domestic broadcasting rights for the entire event, will be using multiple Orad graphic solutions to facilitate and simplify their production workflow.

    • Zend Announces Enhanced Long-Term Support Policy for PHP

      New Zend Server 6.3, Zend Studio 10.6 Announced, Along With Extended Support for PHP 5.3 and Beyond

    • RRsat Wins a Tender to Broadcast Duna TV, Hungarian Public TV Channel and Radio, to Americas and Australia

      Contract is for $1.2 Million with Potential Expansion to $2.5 Million

    • Matomy Media Group Merges MediaWhiz into global Operations

      Performance media company MediaWhiz will now operate as U.S. hub of global firm Matomy
    • RRSAT delivers live and delayed coverage of 2013 winter universiade events to CBS sports network

      Collaboration with TGVN to Deliver Coverage Reprises Successful Live Broadcast by RRsat of 2013 Summer Universiade

    • Matomy Media Group Acquires Performance-Based Social Advertising Agency from Adquant

      Matomy now offers performance-based solutions for Facebook advertisers
    • Viola Credit Granted $5 Million Credit Facility to Apos Medical & Sports Technologies

      Apos - Medical & Sports Technologies, the developer of AposTherapy - an innovative, personalized, non-surgical and drug-free medical program for knee and back pain, announced today that it has received a $5 million credit facility from Viola Credit (formerly Plenus). 
    • ECI Telecom Receives “2012 Communications Solutions Product Of The Year” Award

      Native Packet Transport (NPT) platforms recognized for exceptional innovation with multidimensional flexibility for packet-optical networks​​
    • Clarizen V6 Named “New Product of the Year” by Business Intelligence Group

      Award Win Underscores Clarizen’s Commitment to Product Excellence, Empowering Customers to Collaborate Efficiently and Effectively.
    • Viola Private Equity Acquires control of Gaon Holdings

      Viola invested NIS 70 million and became the Company’s largest shareholder (57%).

      Within the framework of the deal, Viola also received options which, when realized, will bring Viola’s holdings in the Company to 68.5%. The realization of the options will inject additional cash into the Company in the future.

    • The Viola Group Acquires 20% of the Israeli company RRsat for $28 Million

    • Corning Incorporated to Acquire MobileAccess

      Corning Incorporated to Acquire MobileAccess Acquisition to extend wireless technology platform within Corning’s telecommunications segment
    • Viola Private Equity Invests $7 million in Zend Technologies

      Viola Private Equity Invests $7 million in Zend TechnologiesLeads a $16.5 million Investment Round Intended to Fuel Growth of PHP Market Leader
    • Viola Private Equity invests $17 million to acquire 21% of Matomy Media Group (previously Adsmarket)

      Adsmarket, an established internet advertising company, is the third largest company in Europe in this field and employs around 140 people, mainly in Israel. The Company, founded in 2007, recorded sales of $80M in 2010, compared to $7M in 2007.




Viola Group

Viola Group
12 Abba Eban Avenue
Ackerstein Towers Bldg. D
Herzeliya 47625 Israel
Tel: +972 9 9578595 
Fax: +972 9 9578770

Contact Person:
Hila Shitrit Nissim


Viola group approaches community involvement with the same hands-on enthusiasm that it dedicates to its investment portfolio. We are privileged to take part in several worthy causes led by excellent people who care deeply for the greater community. Our financial contributions to each are further supported by the personal involvement of our entire team.

Viola believes in the importance of providing education for Israel's youth, and therefore has been a strong promoter of several education initiatives, that strive to create equal opportunities among Israel's youth.