• 27 Mar 2017

    Content tracker Outbrain launches Automatic Yield to track revenue across all platforms

    Content discovery platform Outbrain today unveiled Automatic Yield, a patent-pending technology that allows publishers to track the revenue value of content in real-time.

    Outbrain is set to launch a paid-for solution that provides proprietary insights into all aspects of a publisher’s revenue, marrying real-time revenue value to the owned content a publisher circulates throughout the site.

    “In my 20 years in digital media, there has never been a way for publishers to really understand or measure the value of every piece of content they produce and publish,” said Sigrid Kirk, Vice President APAC of Engage at Outbrain. “For the first time, Automatic Yield answers that question, and enables them to make critical decisions about what content is most valuable, what content to produce, to promote and distribute and how to most effectively monetise that content.“

    Sigrid Kirk, Vice President APAC of Engage at Outbrain, explains that publishers can now measure the value of all their content. Photo courtesy: Outbrain

    There are eight premium publisher groups and media partners amongst the first to successfully implement and take advantage of Automatic Yield’s traffic shaping and revenue reporting. Publishers report they have seen up to a 65% lift in incremental revenue.

    Outbrain is currently in the process of rolling-out Automatic Yield across the Asia-Pacific with Singapore Press Holdings Limited (SPH), the first partner for trial of this technology in the region

    “Automatic Yield solves one of the core problems digital publishers have faced from the beginning: how to connect content programming and revenue delivery with a single piece of technology,” said Yaron Galai, Co-Founder & CEO, at Outbrain. “Through Automatic Yield, Outbrain provides a unifying layer that brings revenue and editorial teams together and affords media companies with the technology and data they need to track the value of all content in real-time, maximize their revenue streams and grow their audience.”

    Outbrain's new revenue reporting allows a publisher to see and manage all their revenue through a single dashboard from all different partners (Outbrain and non-Outbrain), traffic sources (e.g. Google, Facebook, Twitter, etc.), verticals, devices, users and much more.

    Outbrain is based out of New York and was founded in 2006, and has expanded across the globe since then. A demo of the Automatic Yield content tracker software is shown below.

     

  • 20 Mar 2017

    Reduxio Systems inks $22.5 mln

    Hybrid storage company Reduxio Systems has raised $22.5 million in funding. C5 Capital led the round with participation from other investors that included Jerusalem Venture Partners, Carmel Ventures, Intel Capital and Seagate Technology.

    PRESS RELEASE

    San Francisco, CA (USA) and Tel Aviv, Israel – March 20, 2017 – Reduxio Systems, the innovation leader in storage and data management solutions for the enterprise with to-the-second BackDating™ recovery capability, announced it has secured $22.5 million USD of its Series C funding in a round anticipated to total up to $32 million USD. The round was led by London-based C5 Capital (“C5”), a specialist investment manager focused on cyber security, data analytics and cloud computing. This round more than doubles the amount of capital invested in the company, and will fund continued innovation and global marketing of the company’s leading software-defined storage platform.

    All previous investors, including Jerusalem Venture Partners, Carmel Ventures, Intel Capital and Seagate Technology also participated in this fundraising round for Reduxio, signaling their confidence and continued support for the company’s strategy to build the leading software platform both in the cloud and on premise. C5’s investment will complement the existing investor group with a specialist focus on cloud infrastructure and cyber security, as well as a strong network that will enhance Reduxio’s growing ecosystem of channel sales and technology partners.

    Mark Weiner, co-founder and CEO of Reduxio said, “The future of data storage and protection lies in delivering high performance, easy-to-use solutions designed for the rapidly coming era of hybrid IT – this is precisely why we started the company. Reduxio’s next generation architecture was purpose-built to address this challenge. Our vision and focus align perfectly with C5’s vision, and we welcome their unique expertise to the Reduxio team. This latest round of funding will allow us to continue our exponential growth to meet the needs of our rapidly growing customer base.”

    Marcos Battisti, Partner at C5 Capital and new board member of Reduxio said, “Now and again, investors encounter a top team in a new company with the potential to seriously disrupt a market. Reduxio is clearly one of those companies. Reduxio’s technology is reshaping the storage space as we know it. Its software-defined storage technology is built on top of truly unique and ground-breaking IP that provides tangible benefits to on premise, hybrid, and cloud-based customers. Its solution is also being widely seen as one of the key tools to fight the growing threat of ransomware attacks. My partners and I are very proud to be invested in a company as unique as Reduxio.”

    For more about Reduxio’s technology visit: http://www.reduxio.com/products/

    About Reduxio:
    Reduxio delivers high performance enterprise storage solutions with unique data management capabilities enabled by the Reduxio TimeOS™, a new storage operating system. Reduxio TimeOS™ puts data at the middle of its architecture and allows complete virtualization of all types of storage, delivering the most effective storage for the most demanding enterprise applications. Reduxio is backed by C5 Capital Cloud Partners, Jerusalem Venture Partners (JVP), Carmel Ventures, Intel (NASDAQ: INTC), and Seagate Technology PLC (NASDAQ: STX). Learn more at www.Reduxio.com and follow us on Twitter and LinkedIn.

  • 03 Mar 2017

    IronSource Announces Expansion of Integration with Googles AdMob Network, Now Including Rewarded Video Demand

    New Partnership Strengthens Leading Mobile Supply-Side Platform, Giving Developers Access to Premium Rewarded Video Demand Through Google’s AdMob network and Helping them Maximize Ad Revenue

    San Francisco, California (PRWEB) March 02, 2017

    Leading mobile marketing and monetization platform ironSource today announced the expansion of their integration with AdMob as a network partner of their Supply Side Platform. Publishers using the ironSource Mediation SDK can now leverage AdMob as a premium demand source for rewarded video in addition to interstitials. This incrementally increases competition for their video inventory, and maximizes global fill rates and eCPMs.

    “Rewarded video is fast becoming the ad unit of choice for advertisers and publishers, offering a non-interruptive experience and a clear value exchange that users love,” said Adam Ben-David, VP SSP, Developer Solutions ironSource. “This latest expansion of our integration with AdMob will give developers even greater access to premium rewarded video demand through our platform, helping them monetize more effectively.”

    Rewarded video not only commands high eCPMs, studies also show that the ad format increases retention, drives higher in-app engagement, and even converts non-paying users into paying users. An ironSource study showed that users who engaged in rewarded video were twice as likely to make in-app-purchases, and played 4.5 times as many sessions per week as users who didn’t watch rewarded videos.

    Marketers also favor the format, benefiting from guaranteed viewability and an opportunity to connect with users in an environment where they are already engaged. More critically, because rewarded videos are opt-in, brands can be sure that their ads aren’t being encountered in an annoying or interruptive context. As more brands move advertising budgets in-app, demand for high-impact ad formats like rewarded video will only grow.

    Offering mobile ad mediation across both video and display ad units, ironSource’s SSP is one of the most mature rewarded video SSPs in the industry, and offers a one-stop-shop solution to help developers manage and optimize across multiple demand sources. The platform provides access to leading networks, including InMobi, Applovin, AdMob, AdColony, Chartboost and more, allowing developers to maximize eCPMs and fill rates. The company’s intuitive dashboard provides unprecedented insight into network performance, with real-time reporting capabilities putting full inventory control back into the hands of the developer, and enabling them to maximise revenue via one centralized SDK.

    The new expansion with Admob will bring developers a new crop of global demand for video and rewarded video ads. Integrating partner ad networks is simple. For new users, follow ironSource’s quick setup guide to have the leading ad networks deployed in a matter of hours.

    ironSource’s Mediation Platform supports Unity, iOS, Android, Adobe Air and Corona.

    About ironSource
    ironSource builds discovery, monetization, engagement and analytics tools for app developers, device manufacturers, mobile carriers and advertisers. Our comprehensive solutions help industry-leading companies achieve greater business success, enabling them to find, understand, engage with, and monetize their target audiences more effectively. Over 80K app developers are using our developer solutions, and our enterprise technology is shipping on hundreds of millions of devices worldwide, giving ironSource the ability to reach over 800 million unique users every month, globally. Founded in 2010, ironSource is a truly global company, with offices in Tel Aviv, London, New York, San Francisco, Beijing, Bangalore and Seoul. Read more at http://www.ironsrc.com 

    For the original version on PRWeb visit: http://www.prweb.com/releases/2017/03/prweb14110651.htm

    This article was originally distributed via PRWeb. PRWeb, WorldNow and this Site make no warranties or representations in connection therewith.

     

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  • 27 Mar 2017

    RT @ReduxioSystems: . @JVPVC, @carmelventures, @intelcapital and Seagate Technology participated in our latest #funding round! Details: htt…
  • 22 Mar 2017

    RT @IsraelTechNews: Enterprise storage startup @ReduxioSystems secured $22.5M from @c5capital, @JVPVC, @carmelventures, Intel & Seagate htt…
  • 20 Mar 2017

    RT @Tuulitoivainen: With startups timing is the key element to success, but the hardest to identify and control @carmelventures #DISummit h…

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Founded in 2000, Carmel Ventures is managing over $800M across four funds. As Israel’s top tier VC firm, we invest in Israeli or Israeli related early stage companies and build global category leaders. Carmel invests across a number of key market segments including: software, new enterprise infrastructure, big data, digital media, consumer applications and semiconductors.

Our team approaches the investment as a proactive, hands-on endeavor. Carmel Ventures typically leads or co-leads investments and take an active role on the Board of Directors while keeping a low ratio of companies per partner. With strong M&A and IPO experience, the Carmel team has backed a disproportional share of Israel’s category leaders that generate hundreds of millions of dollars in annual revenues, including: Outbrain, ironSource, Payoneer, and more.

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