• 30 Jun 2015

    ironSource Launches ‘Ruby Run’ from Upopa, its In-House Game Studio

    Ruby Run Enables Automatic Social Playing With Innovative New Feature

    ironSource, the world’s leading app discovery platform, announced today the launch of Ruby Run: Eye God’s Revenge, the latest game from their in-house mobile game studio, Upopa. The addictive game is the second game to be released by Upopa since they were acquired by ironSource in September 2014. Ruby Run includes a unique new social feature which allows players to earn virtual currency when their Facebook friends join the game, without needing to send them bothersome invites to play.

    “Ruby Run takes our signature style in a new direction to deliver a lighter game experience,” said Niv Touboul, Head of the game studio at ironSource. “We knew we wanted the game to have a strong social component, but we also didn’t want users to worry about spamming their friends with unwanted invites. With our new social feature, players can compete against Facebook friends, and automatically receive in-game currency when their friends start to play – without ever having to invite them.”

    Ruby Run is fast-paced, obstacle-filled action game users can easily enjoy with friends. Players inhabit a world ruled by the Eye God, who is bent on revenge for the theft of his sacred ruby. They must overcome obstacles to collect more gems, build up their gun inventory and charge their way to survival. As a result of the innovative social feature, Upopa has seen a rise in the percentage of users logging into Facebook while they play, even compared to other, very popular games from the studio without the feature, such as Hopeless The Dark Cave.

    ironSource has developed a comprehensive platform to help connect people and apps across every platform and device. The company acquired the Upopa Studio in 2014 as part of the company’s effort to develop innovative B2C products within their larger B2B offering. This helps ironSource preserve their knack for disruptive innovation even as the company continues to grow and expand. ironSource places a strategic emphasis on growing their mobile offering, and today, ironSource reaches about 220M unique mobile users a month.

    “Gaming has always been a critically important vertical for us at ironSource, and getting Upopa on board was not only about bringing in amazingly talented game developers, but also about helping us stay constantly in tune with the needs of our game developer clients,” said Tomer Bar Zeev, CEO and Co-Founder of ironSource. “With each successive mobile game the team releases, we gain an even better understanding of what app developers need in order to turn their great products into scalable businesses.”

    About ironSource  

    ironSource is a global technology powerhouse offering a comprehensive, data-driven app discovery platform to best connect people with relevant apps. Powering over 7M successful installs a day across all major geos, devices and platforms, ironSource leverages advanced segmentation and targeting algorithms to provide the right content to the right people at the right time. Founded in 2010 with headquarters in Tel Aviv, ironSource has offices in San Francisco, New York and Beijing. http://www.ironsrc.com

  • 25 Jun 2015

    Redis Labs Closes $15 Million in Series B Funding to Expand Reach to Large Enterprises

    Latest funding round will be used to meet tremendous enterprise demand for high-performance database use cases

     MOUNTAIN VIEW, CALIF. -- June. 25, 2015 -- Redis Labs announced today that it secured $15 million in Series B funding led by Bain Capital Ventures and Carmel Ventures, with participation from Silicon Valley Bank. This new round of funding comes in the wake of the company’s tremendous success with Redis Cloud, a service that has seen 116 percent growth in new paying customers over the last year. Many of the world’s fastest growing and new economy enterprises, including Hotel Tonight, Bleacher Report and Docker, are among the company’s 4,900 paying customers.

    Redis Labs has now raised a total of $28 million in funding to date and this new round will primarily be used to market and sell the company’s hybrid database offering, which is popular for use cases such as real-time analytics, fast transactions and caching. The company provides a fully-managed cloud service called Redis Cloud and downloadable enterprise software called Redis Labs Enterprise Cluster (RLEC). Cutting-edge enterprises under increasing pressure to deliver high-performance applications turn to Redis Labs’ cloud or on-premises deployments to achieve blazing fast performance, high availability and seamless scalability.

     “Anyone who cares about application performance knows about Redis and its place among the fastest growing databases today,” said Ofer Bengal, CEO and co-founder of Redis Labs. “As a NoSQL database leader, we will use this latest infusion of funds to serve the high throughput and scalability needs of the modern enterprise world.”

     “DRAM is the new disk. Redis is unique among NoSQL databases in that it is an in-memory NoSQL database which runs 1,000 times faster than disk databases,” said Salil Deshpande, managing director at Bain Capital Ventures in his blog. “Redis Labs’ strategic investments in Redis on Flash makes this outstanding performance possible at up to 70 percent lower costs.”

     “We invested in Redis Labs in 2013 when we saw the emergence of several indicators of success: the maturation of NoSQL, the massive adoption of open source Redis, its exceptional, unchallenged performance, and Redis Labs’ unique intellectual property to broaden Redis into a general purpose database,” said Ronen Nir, general partner at Carmel Ventures. “We still feel that Redis Labs will be a leader not only in NoSQL databases, but in databases overall. Redis Labs has succeeded in harnessing the tremendous developer adoption of open source Redis, and the company’s strategic direction, technology and passion for customer success will take it far.”

    The company has made several announcements that demonstrate its dominant position in the enterprise NoSQL database space, including the results of a recent independent performance benchmark, which found that Redis Labs achieved more than double the throughput and half the latency of the closest NoSQL database solution.

    About Redis Labs- redislabs.com @redislabsinc

    Redis Labs , the commercial Redis provider, powers cutting edge applications with blazing fast enterprise-class Redis. ItsRedis Labs Enterprise Cluster andRedis Cloud solutions are trusted by thousands of developer and enterprise customers for high performance, infinite scalability, true high availability and best-in-class expertise. These solutions enhance popular Redis use cases such as real-time analytics, fast high-volume transactions, in-app social functionality, application job management and caching.

      Redis Labs is a leading commercial contributor to Redis, anopen-source, in-memory NoSQL database, benchmarked as the fastest database available today. Redis is ranked amongst the top three NoSQL databases by DB-engines, and was the twelfth most popular developer service in 2014, according to Stackshare.

      ###

    Media Contact:

    Cameron Peron
    Redis Labs

     415-930-9666

    cameron@redislabs.com

    Nolan Necoechea
    LEWIS PR for Redis Labs
    415-432-2452
    nolann@lewispr.com

      

  • 23 Jun 2015

    SundaySky Expands Executive Team, Names Jeff Hirsch as Chief Marketing Officer

    Data-driven marketing expert advances SundaySky’s leadership in personalized video engagement market

    NEW YORK--()--SundaySky, powering personalized video engagement for major brands around the globe, today announced Jeff Hirsch as the company’s chief marketing officer (CMO). Hirsch will leverage his 30 years of experience in data-driven and performance-based digital marketing to help SundaySky continue to tap the growing market for individualized, timely and relevant messaging. SundaySky’s lifecycle marketing platform, SmartVideo Cloud, distributes 1-to-1 video experiences at scale, generated in real-time, across desktop, mobile and set-top boxes. As Hirsch crystallizes and leads SundaySky’s go-to-market strategies, his key focus will be to further solidify SundaySky’s leadership position globally.

     Prior to SundaySky, Hirsch worked for AudienceScience in various roles, including CEO and, most recently, president of digital media holding company CPXi. Throughout his career at organizations such as Fastclick, ValueClick and others, Hirsch fine-tuned the aggregation and analysis of data to deliver engaging, relevant content to specific audiences across a number of platforms. Hirsch’s experience positions him as the ideal CMO to support SundaySky’s commitment to helping brands deliver 1-to-1, personalized video experiences for every consumer.

    “Personalized video changes the way brands engage with their customers and prospects. Given Jeff’s experience in establishing new market categories and driving demand for innovative, disruptive technologies, welcoming him to our team better positions us to show brands the way they can succeed with personalized video solutions,” Shmulik Weller, CEO of SundaySky, said. “Jeff’s success growing companies by driving sales and marketing strategies will strengthen the SundaySky team and support our goal of helping brands around the world serve each of their customers with personalized video experiences, which is proven to be the most effective and valuable medium for customer engagement.”

    Globally, online video has become the preferred medium for sharing and consuming information of all kinds. SundaySky’s SmartVideo Cloud platform enables brands to create, manage and measure video marketing programs using meaningful data to personalize content for every customer, showing only what matters most to the viewer. One-to-one video experiences enable companies to engage consumers throughout the customer lifecycle with individual messages, information and promotions specifically for them at that particular moment. The evolution of personalized marketing and customer engagement strategies with SmartVideo Cloud provides better consumer experiences to help brands establish lasting relationships with their customers.

    “Truly one-to-one brand experiences have become the expectation of modern consumers and are the nirvana for marketers,” said Jeff Hirsch, chief marketing officer for SundaySky. “Savvy brands know the ability to deliver scalable, personalized video experiences throughout the customer lifecycle is the way to create and build long-term customer relationships. I joined SundaySky because of its smart team, blue chip customers and game-changing market technology; it is a tremendous opportunity for me to leverage my digital experience to help SundaySky continue working with the biggest brands across the globe and exceed its market potential.”

    Additional SundaySky resources:

    About SundaySky
    SundaySky’s personalized video marketing platform, SmartVideo Cloud, enables brands to deliver scalable 1-to-1 video experiences that foster long-term customer relationships. The SmartVideo Cloud empowers marketers to easily create, manage and optimize real-time personalized video programs throughout the customer lifecycle. AT&T, Comcast, Allstate and other industry-leading brands partner with SundaySky to engage prospective and current customers, resulting in higher revenue, lower costs and deeper loyalty. SundaySky is headquartered in New York with offices in Tel Aviv, London and Tokyo.

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    Founded in 2000, Carmel Ventures is managing over $800M across four funds. As Israel’s top tier VC firm, we invest in Israeli or Israeli related early stage companies and build global category leaders. Carmel invests across a number of key market segments including: software, new enterprise infrastructure, big data, digital media, consumer applications and semiconductors.

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