• 20 Apr 2017

    Outbrain appoints SVG Media as its Sales Partner in India

    Global discovery platform Outbrain has entered into a sales partnership in India with SVG Media, one of India’s largest Digital Media companies, recently acquired by Dentsu Aegis Network.

    SVG Media, soon to be known as SVG Columbus, has been appointed as the official Sales Partner in India for Outbrain. It will help the company to continue to grow its presence and strengthen its foundation in India, allowing Outbrain to further penetrate the market.

    SVG Media will allocate a workforce of over 10 digital experts across offices in Delhi, Mumbai and Bangalore and will support Outbrain in working with brands all over the country.  Since its launch in early 2014, Outbrain has experienced massive growth in India, and the partnership will further strengthen its presence in the market at a time when the company is more than ever advancing its product and services to provide something truly valuable for its clients.

    “Since entering the market in 2014, India has proven to be a market with huge potential for Outbrain and we’ve observed tremendous growth over the past few years,” said Chris Mockford, Head of Operations, APAC at Outbrain.

    Neeraj Singhal, Sales Director for India at Outbrain, commented: “Outbrain continues to be the medium of choice for brands across all industry sectors that wish to reach relevant audiences in India. Through this partnership with SVG Media we will be able to serve our clients, as well as better deploy our technology, tools, proprietary analytics and insight capabilities.”

    Akshay Mathur, Sr. Vice President, Komli, said, “SVG brings unparalleled understanding of the Indian market and execution capabilities. This is the reason why majority of the world’s leading companies are choosing us for setting up their India business. We are delighted to partner with Outbrain and look forward to supporting them in building their India business.”

    Anurag Gupta, CEO, SVG Media, commented, “We’re incredibly excited about the potential for this new partnership.  Outbrain’s superb reputation is entirely in-sync with the reputation that SVG Media has worked so hard to create in India.” He added: “SVG Media works with almost all the leading brands in India and we look forward to bringing them on Outbrain’s unique discovery solution”.

    Over the last six years, SVG Media has been the India market entry partner for leading Internet brands, including Facebook, Twitter, OLX, LinkedIn, Zynga and others. SVG Media has contributed aggregate revenues of $2 billion to its international partners.

    Outbrain continues to advance Discovery in Asia and has spent the past five years on the ground educating the market and building the largest network of premium sites for discovery. The continued expansion of the company significantly increases the marketer’s ability to build audiences and drive discovery for their brands.

    Outbrain’s growing reach combines local premium publications, such as the Indian Express, The Hindu, Moneycontrol, Business Standard and ESPNcricinfo, in addition to global sites like CNN, ESPN, Time Inc. and BBC. Worldwide, it serves over 250 billion recommendations per month and reaches in the region of a billion users every month across the globe.


  • 27 Mar 2017

    Content tracker Outbrain launches Automatic Yield to track revenue across all platforms

    Content discovery platform Outbrain today unveiled Automatic Yield, a patent-pending technology that allows publishers to track the revenue value of content in real-time.

    Outbrain is set to launch a paid-for solution that provides proprietary insights into all aspects of a publisher’s revenue, marrying real-time revenue value to the owned content a publisher circulates throughout the site.

    “In my 20 years in digital media, there has never been a way for publishers to really understand or measure the value of every piece of content they produce and publish,” said Sigrid Kirk, Vice President APAC of Engage at Outbrain. “For the first time, Automatic Yield answers that question, and enables them to make critical decisions about what content is most valuable, what content to produce, to promote and distribute and how to most effectively monetise that content.“

    Sigrid Kirk, Vice President APAC of Engage at Outbrain, explains that publishers can now measure the value of all their content. Photo courtesy: Outbrain

    There are eight premium publisher groups and media partners amongst the first to successfully implement and take advantage of Automatic Yield’s traffic shaping and revenue reporting. Publishers report they have seen up to a 65% lift in incremental revenue.

    Outbrain is currently in the process of rolling-out Automatic Yield across the Asia-Pacific with Singapore Press Holdings Limited (SPH), the first partner for trial of this technology in the region

    “Automatic Yield solves one of the core problems digital publishers have faced from the beginning: how to connect content programming and revenue delivery with a single piece of technology,” said Yaron Galai, Co-Founder & CEO, at Outbrain. “Through Automatic Yield, Outbrain provides a unifying layer that brings revenue and editorial teams together and affords media companies with the technology and data they need to track the value of all content in real-time, maximize their revenue streams and grow their audience.”

    Outbrain's new revenue reporting allows a publisher to see and manage all their revenue through a single dashboard from all different partners (Outbrain and non-Outbrain), traffic sources (e.g. Google, Facebook, Twitter, etc.), verticals, devices, users and much more.

    Outbrain is based out of New York and was founded in 2006, and has expanded across the globe since then. A demo of the Automatic Yield content tracker software is shown below.

     

  • 20 Mar 2017

    Reduxio Systems inks $22.5 mln

    Hybrid storage company Reduxio Systems has raised $22.5 million in funding. C5 Capital led the round with participation from other investors that included Jerusalem Venture Partners, Carmel Ventures, Intel Capital and Seagate Technology.

    PRESS RELEASE

    San Francisco, CA (USA) and Tel Aviv, Israel – March 20, 2017 – Reduxio Systems, the innovation leader in storage and data management solutions for the enterprise with to-the-second BackDating™ recovery capability, announced it has secured $22.5 million USD of its Series C funding in a round anticipated to total up to $32 million USD. The round was led by London-based C5 Capital (“C5”), a specialist investment manager focused on cyber security, data analytics and cloud computing. This round more than doubles the amount of capital invested in the company, and will fund continued innovation and global marketing of the company’s leading software-defined storage platform.

    All previous investors, including Jerusalem Venture Partners, Carmel Ventures, Intel Capital and Seagate Technology also participated in this fundraising round for Reduxio, signaling their confidence and continued support for the company’s strategy to build the leading software platform both in the cloud and on premise. C5’s investment will complement the existing investor group with a specialist focus on cloud infrastructure and cyber security, as well as a strong network that will enhance Reduxio’s growing ecosystem of channel sales and technology partners.

    Mark Weiner, co-founder and CEO of Reduxio said, “The future of data storage and protection lies in delivering high performance, easy-to-use solutions designed for the rapidly coming era of hybrid IT – this is precisely why we started the company. Reduxio’s next generation architecture was purpose-built to address this challenge. Our vision and focus align perfectly with C5’s vision, and we welcome their unique expertise to the Reduxio team. This latest round of funding will allow us to continue our exponential growth to meet the needs of our rapidly growing customer base.”

    Marcos Battisti, Partner at C5 Capital and new board member of Reduxio said, “Now and again, investors encounter a top team in a new company with the potential to seriously disrupt a market. Reduxio is clearly one of those companies. Reduxio’s technology is reshaping the storage space as we know it. Its software-defined storage technology is built on top of truly unique and ground-breaking IP that provides tangible benefits to on premise, hybrid, and cloud-based customers. Its solution is also being widely seen as one of the key tools to fight the growing threat of ransomware attacks. My partners and I are very proud to be invested in a company as unique as Reduxio.”

    For more about Reduxio’s technology visit: http://www.reduxio.com/products/

    About Reduxio:
    Reduxio delivers high performance enterprise storage solutions with unique data management capabilities enabled by the Reduxio TimeOS™, a new storage operating system. Reduxio TimeOS™ puts data at the middle of its architecture and allows complete virtualization of all types of storage, delivering the most effective storage for the most demanding enterprise applications. Reduxio is backed by C5 Capital Cloud Partners, Jerusalem Venture Partners (JVP), Carmel Ventures, Intel (NASDAQ: INTC), and Seagate Technology PLC (NASDAQ: STX). Learn more at www.Reduxio.com and follow us on Twitter and LinkedIn.

  • 26 Apr 2017

    RT @viola_notes: 5 Tips for building a Financial Plan for your #startup (and why it’s more important for you than for your #VCs) https://t…
  • 25 Apr 2017

    RT @viola_notes: 4 Takeaways from Leigh Gallagher’s new book – The #Airbnb Story https://t.co/MYrAySSeoq by @coheda @carmelventures #startu…
  • 06 Apr 2017

    #ISRAEL #STARTUP:@ironSource has decided to grant its employees several free Sundays a year https://t.co/NWldN2Ep85

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Carmel Ventures is a venture capital firm, empowering early stage start-ups to become category leaders 

Founded in 2000, Carmel Ventures is managing over $800M across four funds. As Israel’s top tier VC firm, we invest in Israeli or Israeli related early stage companies and build global category leaders. Carmel invests across a number of key market segments including: software, new enterprise infrastructure, big data, digital media, consumer applications and semiconductors.

Our team approaches the investment as a proactive, hands-on endeavor. Carmel Ventures typically leads or co-leads investments and take an active role on the Board of Directors while keeping a low ratio of companies per partner. With strong M&A and IPO experience, the Carmel team has backed a disproportional share of Israel’s category leaders that generate hundreds of millions of dollars in annual revenues, including: Outbrain, ironSource, Payoneer, and more.

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