• 06 Jun 2016

    (USA) Teads Launches Industry’s First Ever Programmatic Outstream Video Accreditation Program

    Outstream Inventor Will Provide Advertisers, Agencies and Trading Desks With In-depth Educational Series For Buyers to Become Experts in Planning and Buying Outstream Video

    New York, NY – June 6, 2016: Teads, the inventor of outstream video and the number 1 video advertising marketplace in the world, today announced it has established a brand new accreditation program to equip media buyers with the latest turnkey knowledge and training in outstream video advertising, one of the fastest growing advertising solutions in the market. According to a recent Teads survey, nearly 70% of brand professionals agree outstream will grow significantly over the next two years.

    Teads invented outstream, an in-article native video solution, to address the lack of premium video inventory available in the industry and deliver more creative ads that are better positioned to attract the attention of consumers. Unlike pre-roll, which is a forced and intrusive advertising experience, outstream ads reach consumers on premium editorial websites in a user-friendly way. Teads’ outstream video marketplace brings together both quality and scale, reaching 1.2 billion unique users on the best media sites. All publishers on the marketplace have a direct contractual relationship with Teads using Teads’ outstream ad server and SSP so there is no 3 rd party supply.

    With the outstream accreditation program, Teads will leverage its deep expertise and vast knowledge of how best to optimize outstream campaigns to ensure advertisers are well-equipped to handle the unique requirements which must be taken into account when planning and buying the format.

    Paul Richardson-Owen, SVP, Global Lead at Dentsu Aegis, said, “Outstream has fast become an integral part of the video ecosystem, however as we’ve seen time and time again, growth and utilization of new mediums far outpaces a common understanding of best practices and for that reason I look forward to seeing the positive impact Teads’ program has in driving both standardization and increased effectiveness.”

    “Outstream is the fastest growing category in video advertising,” said Joshua Lowcock, EVP, Digital, U.S., UM. “However, there’s still a need for further education and insight into how best to optimize outstream campaigns to ensure this format is being used most effectively. Teads’ new accreditation program will help fill a knowledge gap in the industry and go a long way towards creating standards for this innovative format. We look forward to participating in this program and our teams will benefit from Teads’ expertise in planning and buying outstream video.”

    The hands-on, educational program can be accessed through a half-day training session and will result in an outstream video certificate. Teads will provide in-depth training to agencies and trading desks to cover how outstream fits into the overall media mix, how to read and evaluate outstream metrics compared to other video formats, step by step instructions on how to buy outstream programmatically via your DSP, and the latest video insights and case studies from the number 1 outstream provider in the world.

    Tim Libby, SVP – Group Director, Starcom, said, “Outstream video has become an integral part of our media mix over the past year but the industry is in a constant state of flux. The more resources my team has to fully understand this evolving space, the better we can service our clients. To that end, there is a clear value to Teads’ accreditation program because it will serve as an education module for us in an explosive online video space that is still fairly new.”

    “Due to the rapid growth of outstream video, the industry is now at a pivotal position whereby they need to understand the opportunities provided with this premium, user-friendly solution,” said Bertrand Quesada, CEO of Teads. “As the inventor of outstream video, we are leading the charge to provide educational resources to the advertising industry which will help agencies maximize the value of this solution and ultimately help bolster outstream’s growth within the video sector.”

    To get involved with Teads’ Programmatic Outstream Video Accreditation Program, please visit:  http://teads.tv/en/teads-programmatic-outstream-video-accreditation/ .

    About Teads

    Teads, founded in 2011, is the inventor of outstream video and the number 1 video advertising marketplace in the world. Publishers work with Teads to create brand new video inventory and manage their existing inventory, monetizing it through programmatic buying, their own sales force, or third parties.

    Teads’ native video advertising solutions encompass a series of formats inserted deep into media content, like the inRead playing inside articles. It is changing the game within the video advertising market by creating unprecedented levels of premium inventory, which did not exist before.

    Brands and agencies can access this top-tier, premium inventory, available on the web and on mobile, through programmatic or managed services. Through its managed services capabilities, the Teads team execute on their clients behalf using its platform.

    Teads has a team of over 450 employees, 100 of which are in the innovation team, across 26 offices in 18 countries.

    Nicole Matthews
    (408) 386-4244

  • 31 May 2016

    Gartner Recognizes Clarizen as a Leader in 2016 Magic Quadrant for Cloud-Based IT Project and Portfolio Management Services, Worldwide for the Second Consecutive Year
    San Mateo, CA, May 31, 2016 --(PR.com)-- Clarizen, a global leader in collaborative work management software, today announced it has been positioned by Gartner, Inc. in the Leaders quadrant of the Gartner Magic Quadrant for Cloud-Based IT Project and Portfolio Management Services, Worldwide for the second year in a row. After evaluating the field of project management software vendors, Gartner analysts placed Clarizen in the Leaders quadrant based on ability to execute and completeness of vision.

    According to the report: “Demand for IT PPM software continues to expand, with overall PPM market growth of 7.4% in 2015 amounting to more than $2 billion in revenue. This is partly due to an increased pace of change, as well as to a change in the nature of change, driven by digitalization. An almost-universal shortage of resources exacerbates the impact of the ever-increasing pace of change.”

    “We consider our designation as a leader by Gartner confirmation of our mission to help our enterprise customers continuously innovate and deliver efficiency and transparency across their global organizations,” said Boaz Chalamish, CEO at Clarizen. “We believe Clarizen’s extensible, enterprise-grade, collaborative work management platform makes it the right solution to serve a large market on critical business processes. We look forward to continuing to provide a first-class experience to our customers.”

    The Gartner Magic Quadrant is a culmination of research within a specific market, presenting a wide-angle global view of a particular market’s competitors and their relative positions. The report presents Gartner’s evaluation of software vendors that organizations might consider before purchasing IT project and portfolio management solutions.

    About the Magic Quadrant
    The Gartner document is available upon request from Clarizen here.
    Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

    Gartner, Magic Quadrant for Cloud-Based IT Project and Portfolio Management Services, Worldwide, Daniel B. Stang, Robert A. Handler, Teresa Jones, 23 May 2016

  • 24 May 2016

    ECI Takes Leading Lights 2016 Award for Most Innovative Security Strategy (Vendor)
  • 28 Jun 2016

    RT @Teads: Finalist for Best Video Marketing & Adv Platform at this year's Signal Awards #DigidayAwards https://t.co/nBCtnCXI9z https://t.c…
  • 28 Jun 2016

    RT @upstreamcomm: Upstream Commerce Exclusive in Total Retail: Harvard Professor on MAP Policy Enforcement in an Omnichannel World https://…
  • 28 Jun 2016

    Avi Zeevi at the Calcalist #FinTech Conference https://t.co/8rJCjlK3ng

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