• 06 Feb 2017

    Algorithmic commerce platform Feedvisor gets $20 million from General Catalyst
    Algorithmic commerce startup Feedvisor is growing quickly, now managing more than $2 billion in goods sold through marketplaces like Amazon and eBay. To fuel that growth, the company has raised an additional $20 million in Series B funding led by General Catalyst.

    The Feedvisor platform  uses machine learning to track different market dynamics and optimize the amount of money sellers can make with its dynamic pricing algorithm. At the same time, it also ensures that sellers optimally replenish their inventory.

    Founded in Israel, with offices also in New York City and Seattle, the company has raised new funding led by General Catalyst. Along with the financing, GC managing director Larry Bohn is joining the company’s board.

    Bohn and GC have made a number of investments in e-commerce and business intelligence startups like Demandware, Bigcommerce, Hubspot, and GoodData, giving him some expertise in how things are bought and sold online.

    “Amazon has changed everything, from the way products are manufactured to the way they’re distributed,” Bohn said.

    With the expansion of Amazon’s marketplace model and the requirements sellers need to abide by to have their good fulfilled by the online retailer, Bohn points out that sellers need better tools not just for pricing, but for managing inventory and replenishment.

    According to Feedvisor CEO Victor Rosenman, the company has been adopted by sellers across a number of verticals. The typical Feedvisor customer is doing at least $1 million in gross merchandise volume (GMV), and the company hopes to attract even larger clients over time.

    To pursue that goal, the company plans to double its workforce and heavily expand its New York City office. “It’s very important for us to establish a larger presence in New York,” Bohn said. “It’s the center of commerce and a large group of our customers are there.”

    This latest round brings the total amount raised to $33 million,  with previous investors that include Square Peg Capital, JAL Ventures, Oryzn Capital and Micro Angel Fund.

  • 26 Jan 2017

    Matomy’s MobFox Expands Global Offering in APAC, Strengthening Localization for Mobile Publishers and Developers
    MobFox Mobile Advertising Platform Launches New Servers in Asia, Establishing Local-to-Local Flow, Increasing APAC Reach

    January 26, 2017; 11:06 AM

    Tel Aviv, ISRAEL (PRWEB) January 26, 2017 - Global media company Matomy (LSE: MTMY, TASE: MTMY.TA), announced today the launch of MobFox’s new endpoint in Asia—marking the latest step in the Company’s strategic expansion into the Asian-Pacific (APAC) market by providing a complete solution for local developers. By enabling MobFox’s platform to connect directly to APAC-based demand-side platforms (DSPs), the Company will create a local-to-local flow, ensuring a faster and more seamless experience for publishers and advertisers across the region.

    Along with the new endpoint server, MobFox has tripled the number of demand sources within the APAC region, thus significantly increasing the impact for local developers. To ensure top service, MobFox is growing its team of professionals so developers have access to support in their local language. This furthers the Company’s long-term strategy to expand their global footprint by offering a truly global supply-side platform (SSP).

    “By the end of 2016, nearly a quarter of the APAC region’s total media spend was devoted to mobile advertising, higher than any other region in the world,” said Kumaran Sambandam, VP of MobFox Exchange. “Furthermore, by 2019 programmatic penetration is set to hit 35 percent in that region. In response to this, we are expanding our infrastructure in APAC so that local developers can benefit from all available ad formats on our SSP including display, native and video.”

    MobFox is a top international mobile advertising platform working with over 175 DSPs and 40,000-plus registered publishers, as well as leading mobile advertising companies. MobFox has a proven track record of providing clients and media partners with access to innovative programmatic advertising solutions, including a supply-side platform (SSP) and mobile exchange. MobFox was acquired by Matomy Media Group in 2014, and in 2016, the Company opened offices in Beijing, China and Seoul, South Korea in order to bring its worldwide solutions and resources to the APAC region.

    “Matomy is a mobile-first media company and Asia is a mobile-first region. We are dedicated to providing the highest quality mobile media services to APAC customers looking to advertise and monetize in their own rapidly growing region,” said Ofer Druker, CEO of Matomy. “The new MobFox endpoint in Asia was the next natural step following our strategic expansion into the region, and will empower local mobile developers with both global and local distribution and monetization of their apps.”

    Meet the MobFox team at Mobile World Congress (MWC) in Barcelona, February 27-March 2, 2017, Hall 8.1, Booth G11.


    About MobFox:

    MobFox is a leading data-driven mobile supply side platform and exchange, enabling app developers to manage their media smarter, and generate more revenue with high CPMs and fill rates from diversified and global demand sources. MobFox is connected to 175+ DSPs and is used by over 40,000 iOS and Android apps. The platform offers comprehensive support for multiple advertising formats including banner, interstitial, video and native. Founded in 2010, the company has offices in London, San Francisco and Vienna. In 2014, Matomy Media Group acquired MobFox. For more information, see http://www.mobfox.com.

    About Matomy:

    Matomy Media Group Ltd. (LSE: MTMY, TASE: MTMY.TA) is a world-leading media company with smarter marketing technology and a personalized approach to advertising. By providing customized performance and programmatic solutions supported by internal media capabilities, big data analytics, and optimization technology, Matomy empowers advertising and media partners to meet their evolving growth-driven goals. Matomy’s programmatic platforms include MobFox for mobile, Optimatic for video, and the mobile, self-serve demand-side platform myDSP. Matomy’s holistic mobile advertising agency, mtmy, is fueled by an in-house Data Management Platform (DMP), and offers a fully-managed service across channels including social, search, video and email. Founded in 2007 with headquarters in Tel Aviv and 11 offices around the world, Matomy is dual-listed on the London and Tel Aviv Stock Exchanges. Learn more about Matomy at http://www.matomy.com

  • 08 Jan 2017

    Telit to roll out LTE Category M1 module in the U.S. with Verizon and Qualcomm

    London, January 6, 2017 – Telit, a global enabler of the Internet of Things (IoT), today announced that it is collaborating with Verizon as a key supplier of IoT modules for the carrier’s LTE Category M1 (LTE-M1) service.  In cooperation with Qualcomm Technologies, Inc., a subsidiary of Qualcomm Incorporated, Telit is delivering IoT modules in full alignment with Verizon’s features and timing requirements. IoT integrators and providers in the U.S. and other regions looking to export to North America will be able to apply knowledge and experience designing for the popular form xE910 factor to take advantage of Verizon’s nationwide LTE-M1 coverage planned to occur by the end of Q1 2017.

    “Telit has been a valued supplier, providing several radio modules for Verizon’s 2G, 3G, and 4G networks.  Telit’s commitment to deliver cost effective IoT solutions is important to Verizon and our customers developing IoT solutions for our 4G LTE network,” said Chris Schmidt, Executive Director Device Technology, at Verizon. “Collaborating with Telit to bring IoT modules to market was a natural fit considering the numerous use cases Cat M1 will support for our customers seeking low bandwidth, optimized battery, and extended coverage, as well as solving for longevity.

    “We are excited to work with both Telit and Verizon to support the rollout of LTE Category M1 for IoT services,” said Jeffery Torrance, vice president of business development, Qualcomm Technologies, Inc.  “The MDM9206 modem brings many enhancements and optimizations to LTE that can help reduce IoT device complexity, supports multi-year battery life and allows IoT products to function in a diverse set of operator deployments worldwide.  We look forward to working with Telit and Verizon to help deliver and grow exciting new IoT services.”

    “There is an enormous sense of urgency in the IoT ecosystem to make LTE-M1 commercially available everywhere, particularly in North America,” said Manish Watwani, Vice President Global Product Marketing, Telit. “A collaboration like this one, among partners that are leaders in their respective spans of the IoT value chain, is a tried-and-true strategy to achieve results the market expects and demands from IoT solution providers. By leveraging the global popularity of the xE910 form factor, the flexibility and robustness of the Qualcomm Technologies’ modems powering the module and the coverage and reliability of Verizon’s 4G LTE nationwide network, this strategic partnership is delivering some of the shortest paths to the market for the much anticipated arrival of LTE-M1 in the U.S.” 

    The ME910C1-NV, is a LTE-CAT M1 IoT module based on Qualcomm Technologies’ MDM9206 modem. Qualcomm Technologies’ CAT M1 products are fundamental to the rollout planned by Verizon, and Telit is working closely with both companies to ensure the timely availability of its module. Because the module is a member of Telit’s best-selling xE910 family, it can be applied as a drop-in replacement in existing devices based on family models for 2G, 3G and even higher categories of LTE.  The ME910C1-NV natively supports Verizon’s ThingSpace platform, the carrier’s Web-based developer platform for IoT.

  • 15 Feb 2017

    5 Hot Topics to Look Out for at #MWC2017 by @ironSource See you in Barcelona! https://t.co/LhnpyiimmM
  • 15 Feb 2017

    RT @ironSource: Mobile gaming generated more revenue than the global movie box office in 2016 #mobilegames #gamedev https://t.co/u7PXnrhxZP
  • 14 Feb 2017

    RT @MatomyGroup: 5 Ways to Show #Mobile #App Users You Love Them This #ValentinesDay! by @marrsipan https://t.co/RqeBVFVAVU via @B2Community

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