• 17 Feb 2017

    Viola Credit Announces 4 Deals in a total value of 100 million NIS.

    Viola Credit, the credit arm of Viola Group – Israel’s premier technology oriented private equity investment group – has announced the completion of four venture lending deals ranging between 14-40 million NIS each, totalling around 100 million NIS.

    Viola Credit provided credit facilities to the following companies: Ctera, a cloud storage enablement company for enterprises, Feedvisor, the world's first algorithmic repricing and revenue intelligence platform for online retailers, Cloudyn, which helps enterprises to fully realize their cloud potential by optimizing hybrid, multi-cloud deployments, and TradAir, which provides front office optimization solutions for financial institutions. All four companies are experiencing accelerated levels of growth and have previously raised substantial funding rounds from leading VCs.

    “Viola Credit portfolio companies are ‘ripe’, in the sense that they are ready to take significant strides forward – faster”, said Timor Arbel-Sadras, General Partner at Viola Credit. We are always happy to support outstanding teams and become their “growth partners”, with a smart funding option that allows them to “step on the gas” and achieve next-level growth strategies such as global expansion, acquisition of competing or complementary companies, etc.” Timor added, “The scope of investment in Israeli high-tech companies is steadily growing despite a global slow-down, largely thanks to more reasonable company valuations locally. The more mature companies in Israel are successfully raising larger financing rounds than in the past, and this is enabling them to build even larger companies. The funding we offer at Viola Credit is a very attractive option in the current market conditions because it allows companies to increase their cash flow for acquisitions and organic growth at a lower price, and with less dilution for both the founders and their investors. Viola Credit specializes in providing unique solutions that are tailor made for each company based on its requirements and capabilities, all the while supporting the companies with flexibility and patience as they continue their journey towards building larger, more significant companies.” 

    About Viola Credit

    Viola Credit, founded in 2000, is Israel’s leading lending fund. Viola Credit offers equity based loans to growing companies in the technology market. Led by a team of credit, banking, operational, and technology experts, Viola Credit is poised to provide companies with tailor-made flexible financing solutions designed to meet their specific needs.

    With over $600 million in deployments, Viola Credit, managed by Ruthi Simha, Timor Arbel-Sadras and Uri Galai, has completed over 100 lending transactions and has seen over 20 exits to date. Among portfolio companies are Colorchip, Clicktale and Telit.  For more information, please visit www.violacredit.com   


  • 06 Feb 2017

    Algorithmic commerce platform Feedvisor gets $20 million from General Catalyst
    Algorithmic commerce startup Feedvisor is growing quickly, now managing more than $2 billion in goods sold through marketplaces like Amazon and eBay. To fuel that growth, the company has raised an additional $20 million in Series B funding led by General Catalyst.

    The Feedvisor platform  uses machine learning to track different market dynamics and optimize the amount of money sellers can make with its dynamic pricing algorithm. At the same time, it also ensures that sellers optimally replenish their inventory.

    Founded in Israel, with offices also in New York City and Seattle, the company has raised new funding led by General Catalyst. Along with the financing, GC managing director Larry Bohn is joining the company’s board.

    Bohn and GC have made a number of investments in e-commerce and business intelligence startups like Demandware, Bigcommerce, Hubspot, and GoodData, giving him some expertise in how things are bought and sold online.

    “Amazon has changed everything, from the way products are manufactured to the way they’re distributed,” Bohn said.

    With the expansion of Amazon’s marketplace model and the requirements sellers need to abide by to have their good fulfilled by the online retailer, Bohn points out that sellers need better tools not just for pricing, but for managing inventory and replenishment.

    According to Feedvisor CEO Victor Rosenman, the company has been adopted by sellers across a number of verticals. The typical Feedvisor customer is doing at least $1 million in gross merchandise volume (GMV), and the company hopes to attract even larger clients over time.

    To pursue that goal, the company plans to double its workforce and heavily expand its New York City office. “It’s very important for us to establish a larger presence in New York,” Bohn said. “It’s the center of commerce and a large group of our customers are there.”

    This latest round brings the total amount raised to $33 million,  with previous investors that include Square Peg Capital, JAL Ventures, Oryzn Capital and Micro Angel Fund.

  • 26 Jan 2017

    Matomy’s MobFox Expands Global Offering in APAC, Strengthening Localization for Mobile Publishers and Developers
    MobFox Mobile Advertising Platform Launches New Servers in Asia, Establishing Local-to-Local Flow, Increasing APAC Reach

    January 26, 2017; 11:06 AM

    Tel Aviv, ISRAEL (PRWEB) January 26, 2017 - Global media company Matomy (LSE: MTMY, TASE: MTMY.TA), announced today the launch of MobFox’s new endpoint in Asia—marking the latest step in the Company’s strategic expansion into the Asian-Pacific (APAC) market by providing a complete solution for local developers. By enabling MobFox’s platform to connect directly to APAC-based demand-side platforms (DSPs), the Company will create a local-to-local flow, ensuring a faster and more seamless experience for publishers and advertisers across the region.

    Along with the new endpoint server, MobFox has tripled the number of demand sources within the APAC region, thus significantly increasing the impact for local developers. To ensure top service, MobFox is growing its team of professionals so developers have access to support in their local language. This furthers the Company’s long-term strategy to expand their global footprint by offering a truly global supply-side platform (SSP).

    “By the end of 2016, nearly a quarter of the APAC region’s total media spend was devoted to mobile advertising, higher than any other region in the world,” said Kumaran Sambandam, VP of MobFox Exchange. “Furthermore, by 2019 programmatic penetration is set to hit 35 percent in that region. In response to this, we are expanding our infrastructure in APAC so that local developers can benefit from all available ad formats on our SSP including display, native and video.”

    MobFox is a top international mobile advertising platform working with over 175 DSPs and 40,000-plus registered publishers, as well as leading mobile advertising companies. MobFox has a proven track record of providing clients and media partners with access to innovative programmatic advertising solutions, including a supply-side platform (SSP) and mobile exchange. MobFox was acquired by Matomy Media Group in 2014, and in 2016, the Company opened offices in Beijing, China and Seoul, South Korea in order to bring its worldwide solutions and resources to the APAC region.

    “Matomy is a mobile-first media company and Asia is a mobile-first region. We are dedicated to providing the highest quality mobile media services to APAC customers looking to advertise and monetize in their own rapidly growing region,” said Ofer Druker, CEO of Matomy. “The new MobFox endpoint in Asia was the next natural step following our strategic expansion into the region, and will empower local mobile developers with both global and local distribution and monetization of their apps.”

    Meet the MobFox team at Mobile World Congress (MWC) in Barcelona, February 27-March 2, 2017, Hall 8.1, Booth G11.


    About MobFox:

    MobFox is a leading data-driven mobile supply side platform and exchange, enabling app developers to manage their media smarter, and generate more revenue with high CPMs and fill rates from diversified and global demand sources. MobFox is connected to 175+ DSPs and is used by over 40,000 iOS and Android apps. The platform offers comprehensive support for multiple advertising formats including banner, interstitial, video and native. Founded in 2010, the company has offices in London, San Francisco and Vienna. In 2014, Matomy Media Group acquired MobFox. For more information, see http://www.mobfox.com.

    About Matomy:

    Matomy Media Group Ltd. (LSE: MTMY, TASE: MTMY.TA) is a world-leading media company with smarter marketing technology and a personalized approach to advertising. By providing customized performance and programmatic solutions supported by internal media capabilities, big data analytics, and optimization technology, Matomy empowers advertising and media partners to meet their evolving growth-driven goals. Matomy’s programmatic platforms include MobFox for mobile, Optimatic for video, and the mobile, self-serve demand-side platform myDSP. Matomy’s holistic mobile advertising agency, mtmy, is fueled by an in-house Data Management Platform (DMP), and offers a fully-managed service across channels including social, search, video and email. Founded in 2007 with headquarters in Tel Aviv and 11 offices around the world, Matomy is dual-listed on the London and Tel Aviv Stock Exchanges. Learn more about Matomy at http://www.matomy.com

  • 14 May 2017

    "Venture debt dilutes founders much less than equity rounds". by @ttunguz https://t.co/TimNfRVaiM
  • 14 May 2017

    In order to scale, you have to do things that don't scale. Great advice by @reidhoffman on his new podcast https://t.co/WEZ3oGLE4A
  • 29 Mar 2017

    Some photos from our V+CMO session today with @HilzFuld and @jonnysteel that talked about Effective #PR. #Violagroup https://t.co/EBVOdWr6zI

Our People


Viola Credit is a lending fund that helps companies extend their runway with minimal dilution to owners & founders

Since 2000, Viola Credit completed over 100 transactions and committed $600 million to Israeli companies with substantial revenue and growth momentum. As Israel’s premier private debt provider, we provide custom credit solutions to mid, late and growth-stage technology focused companies. The Viola Credit model is based on secured loans in consideration of interest and equity component. Our loans enhance growth and limit equity dilution for founders and management alike. An experienced investment team analyses each investment opportunity and tailors financing deals according to each company’s financial needs with focus on real extension of runway and flexibility. With deep credit, banking, technological and operational experience, the Viola Credit team enjoys excellent access to a broad deal-flow of opportunities, and has become the “lender of choice” to many of Israel’s most promising companies. A strong track of commitment to partnership has drawn companies and executives to return for 2nd and 3rd time deals.



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