• 20 Jul 2016

    Cellwize enhances customer experience for Telefonica Group across South America

    Automated optimization enhances the customer experience for over 70 million subscribers

    London and Madrid, July 19, 2016 – Cellwize today announced that the Telefonica Group has chosen Cellwize’s Self Organizing Network (SON) solution to enhance the customer experience for over 70 million Telefonica subscribers in Argentina, Chile, Colombia, Ecuador, Peru, Uruguay, and Venezuela.

    Cellwize supports network complexity reduction and resource utilization maximization through its fully automated SON solutions, built to address the new requirements of the mobile customer journey. Cellwize’s SON solution enables mobile operators to enhance the customer experience and achieve more cost effective operations.

    Telefonica Group selected Cellwize for its South American networks based on the –ongoing deployments of Cellwize’s solutions at some of its main operating businesses, including Vivo (Telefonica Brazil), Telefonica Germany’s Eplus-O2 consolidated network and Telefonica 02 UK.

    The Cellwize SON solution is seamlessly deployed across Telefonica’s multi-vendor infrastructure and multiple network technologies. The South American deployment is provided in partnership with Bwtech, a regional system integrator specializing in the development and integration of RAN solutions.

    “Telefonica is committed to provide customers with excellent connectivity with the highest quality and the best user experience. To enable our end-to-end digitalisation, we are collaborating with innovative partners such as Cellwize,” commented Juan Carlos Garcia Lopez, Global RAN Director at Global CTO. “We are confident in Cellwize’s ability to deliver results based on their past successes, know-how and global footprint. Cellwize proved to us that their solution offers the intelligence and insight required to continuously optimize the subscriber’s journey in a fully automated and closed loop manner”.

    “Cellwize specializes in providing an advanced and independent optimization solution that orchestrates with precision across all vendors and technologies to enhance the customer mobile journey”, said Ofir Zemer, CEO of Cellwize. “We are proud to continue our strong relationship with Telefonica, to help simplify network complexity to maximize resource utilization and subscriber satisfaction.”

  • 07 Jul 2016

    Viola Group Exit: RRMedia acquisition is completed!
    MX1 Reveals New Company Brand as a World-Leading Media Services Company.

    The First Media Globalizer, Created by the Merger of SES Platform Services and RR Media, Will Present Its Full Range of Services at IBC2016

    MUNICH, GERMANY and AIRPORT CITY, ISRAEL--(Marketwired - Jul 6, 2016) - Following the leading satellite operator SES's (Euronext Paris and Luxembourg Stock Exchange: SESG) successful completion of the acquisition of RR Media and the latter's merger with SES Platform Services, MX1 is the name of the new merged global media services company. MX1 leverages the capabilities and infrastructure of both companies to offer a full suite of innovative digital video and media services. The world's first media globalizer, MX1 works with leading media businesses to transform content into the ultimate viewer experience for a global audience, amplifying the value of the world's media content.
    Bringing it all together for the first time, MX1 aims to be the new number 1 in Media eXperience. The company provides highly optimised content management and distribution services for premium content, utilising the combined global networks of the merged companies, as well as their cloud technologies, to maximise audience reach over multiple screens and increase monetisation opportunities for customers. These services include a comprehensive range of high-quality video and media solutions delivered over satellite, fibre and the internet.
    MX1 offers full continuity and enhanced services to all of SES PS's and RR Media's existing customers and partners. Together, MX1 distributes more than 1,000 TV channels, manages the playout of 440 channels and delivers syndicated content to more than 120 leading subscription VOD platforms. The new company has 16 offices worldwide and operates six global state-of-the-art media centres, enabling customers to reach billions of people around the world.
    Avi Cohen, former CEO of RR Media and newly-named CEO of MX1, said, "This is an exciting day for us as we introduce a new company to the industry and our new brand name and logo. MX1 enables new richer viewers' experiences, the widest audience reach, and new business models for broadcasters, rights holders, sports organisations and distributors. We deliver these experiences like no one else, with unrivalled expertise, an unmatched range of capabilities, proven flexibility, and an enhanced global presence. This merger allows us to scale-up on a global basis and become the world's leading media services provider, delivering next-generation digital video and media solutions to our worldwide customers. Closer to them, wherever they are, we enable them to optimise their media and deliver it to global audiences like never before."
    "MX1 brings a new kind of business to the market, serving global customers as a complete end-to-end media experience provider. We look forward to presenting our new complete global offering and the management team at IBC Amsterdam in September," continued Cohen.
    MX1 will present its full range of services at IBC2016 at the RAI Amsterdam, 9-13 September (Stand no. 1.B24).
    About MX1
    MX1, a wholly-owned subsidiary of SES (Euronext Paris and Luxembourg Stock Exchange: SESG), is a global leading media services provider. The world's first media globalizer works with leading media businesses to transform content into the ultimate viewer experience for a global audience. With more entertainment, more innovation and more impact, MX1 offers a full range of content management, delivery and value-added digital media services. Together, MX1 distributes more than 1,000 TV channels, manages the playout of 440 channels and delivers syndicated content to more than 120 leading subscription VOD platforms. The new company has 16 offices worldwide and operates six global state-of-the-art media centres, enabling customers to reach billions of people around the world. To find out more, visit www.mx1.com and follow us on Twitter and Facebook.
    CONTACT INFORMATION
    Corporate Contact: 
    Elad Manishviz
    Tel: +972 3 928 0808

    Media Contacts:
    Marilyn Gerber
    Cutler PR (US)
    Tel: +1 917 225 2977
    Email Contact

    Lindsey Lee
    Cutler PR (UK)
    Tel: +44 (0) 7766 447897
    Email Contact
  • 06 Jun 2016

    (USA) Teads Launches Industry’s First Ever Programmatic Outstream Video Accreditation Program

    Outstream Inventor Will Provide Advertisers, Agencies and Trading Desks With In-depth Educational Series For Buyers to Become Experts in Planning and Buying Outstream Video

    New York, NY – June 6, 2016: Teads, the inventor of outstream video and the number 1 video advertising marketplace in the world, today announced it has established a brand new accreditation program to equip media buyers with the latest turnkey knowledge and training in outstream video advertising, one of the fastest growing advertising solutions in the market. According to a recent Teads survey, nearly 70% of brand professionals agree outstream will grow significantly over the next two years.

    Teads invented outstream, an in-article native video solution, to address the lack of premium video inventory available in the industry and deliver more creative ads that are better positioned to attract the attention of consumers. Unlike pre-roll, which is a forced and intrusive advertising experience, outstream ads reach consumers on premium editorial websites in a user-friendly way. Teads’ outstream video marketplace brings together both quality and scale, reaching 1.2 billion unique users on the best media sites. All publishers on the marketplace have a direct contractual relationship with Teads using Teads’ outstream ad server and SSP so there is no 3 rd party supply.

    With the outstream accreditation program, Teads will leverage its deep expertise and vast knowledge of how best to optimize outstream campaigns to ensure advertisers are well-equipped to handle the unique requirements which must be taken into account when planning and buying the format.

    Paul Richardson-Owen, SVP, Global Lead at Dentsu Aegis, said, “Outstream has fast become an integral part of the video ecosystem, however as we’ve seen time and time again, growth and utilization of new mediums far outpaces a common understanding of best practices and for that reason I look forward to seeing the positive impact Teads’ program has in driving both standardization and increased effectiveness.”

    “Outstream is the fastest growing category in video advertising,” said Joshua Lowcock, EVP, Digital, U.S., UM. “However, there’s still a need for further education and insight into how best to optimize outstream campaigns to ensure this format is being used most effectively. Teads’ new accreditation program will help fill a knowledge gap in the industry and go a long way towards creating standards for this innovative format. We look forward to participating in this program and our teams will benefit from Teads’ expertise in planning and buying outstream video.”

    The hands-on, educational program can be accessed through a half-day training session and will result in an outstream video certificate. Teads will provide in-depth training to agencies and trading desks to cover how outstream fits into the overall media mix, how to read and evaluate outstream metrics compared to other video formats, step by step instructions on how to buy outstream programmatically via your DSP, and the latest video insights and case studies from the number 1 outstream provider in the world.

    Tim Libby, SVP – Group Director, Starcom, said, “Outstream video has become an integral part of our media mix over the past year but the industry is in a constant state of flux. The more resources my team has to fully understand this evolving space, the better we can service our clients. To that end, there is a clear value to Teads’ accreditation program because it will serve as an education module for us in an explosive online video space that is still fairly new.”

    “Due to the rapid growth of outstream video, the industry is now at a pivotal position whereby they need to understand the opportunities provided with this premium, user-friendly solution,” said Bertrand Quesada, CEO of Teads. “As the inventor of outstream video, we are leading the charge to provide educational resources to the advertising industry which will help agencies maximize the value of this solution and ultimately help bolster outstream’s growth within the video sector.”

    To get involved with Teads’ Programmatic Outstream Video Accreditation Program, please visit:  http://teads.tv/en/teads-programmatic-outstream-video-accreditation/ .

    About Teads

    Teads, founded in 2011, is the inventor of outstream video and the number 1 video advertising marketplace in the world. Publishers work with Teads to create brand new video inventory and manage their existing inventory, monetizing it through programmatic buying, their own sales force, or third parties.

    Teads’ native video advertising solutions encompass a series of formats inserted deep into media content, like the inRead playing inside articles. It is changing the game within the video advertising market by creating unprecedented levels of premium inventory, which did not exist before.

    Brands and agencies can access this top-tier, premium inventory, available on the web and on mobile, through programmatic or managed services. Through its managed services capabilities, the Teads team execute on their clients behalf using its platform.

    Teads has a team of over 450 employees, 100 of which are in the innovation team, across 26 offices in 18 countries.

    FOR MORE INFO AND INTERVIEWS CONTACT:
    Nicole Matthews
    Nicole.matthews@teads.tv
    (408) 386-4244

  • 21 Jul 2016

    Cellwize enhances customer experience for Telefonica Group across South America https://t.co/vNp0j4IBzR
  • 13 Jul 2016

    RT @Earnix_Inc: Strategic Analytics – Power to the People! Read our latest blog https://t.co/WOntL8hd3a https://t.co/lEncyxHwJL
  • 10 Jul 2016

    RT @ViolaGrowth: We are thrilled to announce that Viola Private Equity is now Viola Growth! #violagrowth #newname https://t.co/XPrfgao0X1

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