Noya Lizor

Director of Content

(51 Posts)

The story behind Viola’s new logo

Last week we launched Viola’s new branding, developed by the talented team at AwesomeTLV. The concept for our new logos…

[VIDEO] Israel Growth Summit: “Why is Inorganic Growth so important?” (by Tomer Bar Zeev & Eyal Waldman)

The first ever Israel Growth Summit was held recently in Tel Aviv, co-hosted by the Viola Group and the Israel…

Why it’s pointless to approach potential investors with nothing more than an idea and a PowerPoint deck

As someone who works with VCs every day, I’ve managed to pick up a thing or two about how the…

[VIDEO] Atreo CEO Carmel Yoeli on Building Winning Technology Brands

Our latest V+ CMO Forum session for our portfolio companies’ Heads of Marketing featured guest speaker Carmel Yoeli, Co-founder &…

How to do global PR with or without a budget: 12 tips from ZCast’s Hillel Fuld and Payoneer’s Jonny Steel

In our latest V+ CMO Forum session for our portfolio companies’ Heads of Marketing, we featured a topic that continues…

[VIDEO INTERVIEWS] Viola Group Founders & CEOs reveal what they’re looking forward to in 2017

We had a great year at Viola working with our portfolio companies in 2016 as they each continued their journey…

Why Unit Economics should be a priority for B2C startup marketers (and why it REALLY matters to VCs)

What is Unit Economics? Why is such an important KPI for B2C startup marketers and why it REALLY matters to…

Why your website needs a compelling hero message and how to create one that doesn’t suck (with 30 great examples!)

The idea that every entrepreneur should have a well-rehearsed elevator pitch was once considered a “must”, so that should they…

What an amazing year we had at Viola Group in 2015! Here’s a playful look at some of the highlights.

What an amazing year we had at Viola Group in 2015! Here’s a playful look back at some of the…

Viola Credit’s Ruthi Simha on the benefits of Venture Lending and on being a woman in a male-dominated industry

Ruthi Simha is a veteran of venture lending in Israel, having co-founded Israel’s first venture lending fund in 2000. Under…

CEO Friday Fun-Facts: Ben De-Kalo, Founder and CEO @ Worthy

Get to know Benny De-Kalo, Founder and CEO @ Worthy

Mapping the Startup Nation: The 12 most popular Tech Hubs in Israel

Israel has been recognized globally for some time now as a leading hub for innovation and technology, with many ranking…

CEO Friday Fun-Facts: Tomer Bar-Zeev, Co-founder and CEO @ ironSource

Get to know Tomer Bar-Zeev, Co-founder and CEO @ ironSource

CEO Friday Fun-Facts: Zeev Farbman, Co-founder & CEO at Lightricks

Get to know Zeev Farbman, Co-founder & CEO at Lightricks

6 experts share their top tips for creating a super-effective explainer video (with awesome examples!)

A website’s home page is one of the most highly visited pages, if not THE most visited page in your…

CEO Friday Fun-Facts: Scott Galit, CEO at Payoneer

Get to know Scott Galit, CEO at Payoneer

CEO Friday Fun-Facts: Omri Kohl, Founder & CEO at Pyramid Analytics

Get to know Omri Kohl, Founder & CEO at Pyramid Analytics

How (and where) to find the perfect image for your next blog post: A mega-list of great tools and examples

We’ve heard it said time and again that “a picture is worth a thousand words”, but in the age of…

CEO Friday Fun-Facts: Mark Weiner, Founder & CEO at Reduxio

Get to know Mark Weiner, Founder & CEO at Reduxio

Valuable insights for entrepreneurs from Shlomo Dovrat, Co-founder of Viola Group & Carmel Ventures

This week, Startup Grind TLV hosted Viola Group and Carmel Ventures Co-founder Shlomo Dovrat. Shlomo is a veteran of the…

Why bragging about your startup’s achievements to “help” others is actually totally unhelpful

Using numbers and statistics in headlines is a proven method of boosting clicks. But there’s one type of number that…

How I became a Growth Hacker overnight (and why I still think of myself as a Marketer)

For the last 6 years or so, I have been a growth-hacking marketer, except that I’ve always thought of my…

Why resistance to ad blocking is futile and what’s next for digital advertising

As someone who used to work as an ad-agency copywriter, and as an editor of ad-dependent publications, and who these…

CEO Friday Fun-Facts: Ori Soen, CEO at Kampyle

Get to know Ori Soen, CEO at Kampyle

CEO Friday Fun-Facts: Shaul Olmert, Co-founder & CEO at PlayBuzz

Get to know Shaul Olmert, Co-founder & CEO at PlayBuzz

CEO Friday Fun-Facts: Avinoam Nowogrodski, Founder & CEO at Clarizen

Get to know Avinoam Nowogrodski, Founder & CEO at Clarizen

CEO Friday Fun-Facts: Eran Yaniv, Co-founder & CEO at Perfecto Mobile

Get to know Eran Yaniv, Co-founder & CEO at Perfecto Mobile

CEO Friday Fun-Facts: Ofer Druker, Co-founder & CEO at Matomy Media Group

Get to know Ofer Druker, Co-founder & CEO at Matomy Media Group

What’s it like working in a Private Equity fund? An interview with Viola Private Equity’s Natalie Refuah

Natalie Refuah is a Senior Principal at Viola Private Equity who has been with the fund since its inception in…

CEO Friday Fun-Facts: Adi Biran, Co-founder & CEO at Splacer

Get to know Adi Biran, Co-founder & CEO at Splacer

CEO Friday Fun-Facts: Yaron Galai, CEO & Co-founder of Outbrain

Get to know Yaron Galai, Co-founder & CEO of Outbrain

How ironSource, SundaySky, Outbrain and Payoneer use Social Media creatively to recruit new talent

Do you know anyone who isn’t on Facebook or LinkedIn? If you’re like me, then you can probably think of…

CEO Friday Fun-Facts: Illit Geller, Co-founder & CEO at TradAir

Get to know Illit Geller, Co-founder & CEO at TradAir

13 experienced startup CTOs offer their top tips to first-time CTOs

For many techie types (and marketing, biz-dev, and other types too, for that matter) joining a startup and being a…

CEO Friday Fun-Facts: Ely Razin, CEO at CrediFi

Get to know Ely Razin, CEO at CrediFi.

CEO Friday Fun-Facts: Roi Fishman, Co-founder & CEO at LuckyFish Games

Get to know Roi Fishman, Co-founder & CEO at LuckyFish Games

[VIDEO] 5 Big Questions about Big Data (a presentation by Carmel Ventures Partner Ronen Nir)

At the recent “Big Data, Analytics & Applied Machine Learning” 2015 Israeli Innovation Conference hosted by IGTcloud, Carmel Ventures’ General…

CEO Friday Fun-Facts: Andi Gutmans, CEO & Co-founder at Zend

Get to know Andi Gutmans, CEO & Co-founder at Zend

CEO Friday Fun-Facts: Guy Bauman, CEO at Tonara

Get to know Guy Bauman, CEO at Tonara

CEO Friday Fun-Facts: Shmulik Weller, Co-founder & CEO at SundaySky

Get to know Shmulik Weller, Co-founder & CEO at SundaySky

CEO Friday Fun-Facts: Tal Elyashiv, Co-founder & CEO at Yallo

Get to know Tal Elyashiv, Co-founder & CEO at Yallo.

12 marketers from very cool startups share their favorite Tips & Tools

We have some awesome portfolio companies here at Viola Group. Some are very promising young startups that are steadily gaining…

CEO Friday Fun-Facts: Roy Katmor, Co-founder & CEO at enSilo

Get to know Roy Katmor, Co-founder & CEO of cyber-security startup enSilo.

10 unexpected things I learned from interviewing marketing guru Neil Patel

Ever heard what a crowd of teenage girls sound like when they’re in the vicinity of boy-band One Direction? Well…

Why your company’s success is directly proportionate to how often your employees smile (HINT: Company Culture is key)

When you consider that a typical full-time employee spends more time at work than at home, job satisfaction is understandably…

Will your next headline be a pair of sweaty socks or a freshly baked pastry?

You know that intoxicating aroma that hypnotizes you when you walk past a bakery? My reaction is almost cartoon-like: My…

How ironSource grew from a team of 30 to 500+ in just 2.5 years without using a single placement company

If you consider that one of a company’s greatest assets is its people (some would say it’s THE greatest asset),…

How headlines affect your blog’s dwell time and why you should care

Writing effective headlines has become both an art form and a science these days. One of the most repeated expert…

The (Play)Buzz on Shaul Olmert and why Playful Content is so damn viral

When I met PlayBuzz’s founder Shaul Olmert at the startup’s headquarters in Tel Aviv a couple of months ago, I…

How to overcome Blank-Page Syndrome and write a kick-ass blog post like a pro.

Facing a blank page when you know you need to write something can be a daunting task, especially if you’re…

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