• 01 Jun 2015

    RR Media Delivers RAI Channels To Global Audiences
    RR Media (NASDAQ: RRM), a leading provider of global digital media services to the broadcast industry, has announced that it will commence delivering the Italian government channels RAI Italia, Rai News 24 and Rai World Premium to worldwide audiences from June 1, 2015. RR Media receives the channel content from RAI headquarters in Italy to its global media centers where content processing and conversion takes place. From there, RR Media delivers RAI Italia channels to North America, South America and Australia via its smart global network with optimized content delivery over satellite, fiber and the internet. RR Media delivers the RAI channels to over 150 TV service providers across three regions to audiences in the millions. RR Media experience in providing digital media services to governmental channels, offers RAI Channels access to content management and delivery services that provides greater reach and extended media capability to other parts of the world all with one company. This also includes a variety of value added services like IP delivery and broadcasts in HD. RAI c The RAI Channels are the most popular Italian channels abroad, so we wanted to work with a company that has the widest coverage to reach our audiences abroad. Shlomi Izkovitz manage and deliver relevant content to audiences across the globe. RAI Channels now receive greater services in other regions all from one company, RR Media. We are very happy to make the RAI channels”
  • 15 Apr 2015

    Viola Private Equity Fund II Hits $250 Million

    Tel Aviv, April 15, 2015. Viola Private Equity, Israel's first technology growth capital and buyout firm and a member of the Viola Group, today announced the closing of its latest investment fund, Viola Private Equity II (“Fund II”), reaching its targeted amount of $250 million. Fund II may remain open up to $300 million. Viola Private Equity invests in growth-stage technology companies across high-growth sectors that include enterprise software, eCommerce, cyber security, FinTech, and healthcare.

    Fund II will invest in 10-12 growth-stage companies; investment sizes will range from $20 million to $40 million per company. Viola Private Equity's previous fund invested in 12 companies, out of which three have already been successfully exited: MobileAccess that was acquired by Corning Inc. and Amiad Water Systems (AIM:AFS). The third portfolio company, Matomy Media Group (LSE:MTMY), had its successful IPO on the London Stock Exchange last year, and Viola Private Equity already realized a portion of its holdings in the company. Viola Private Equity continues to work with its existing portfolio companies on their growth and success.

    Viola Private Equity recently completed the first investment of the new fund, backing GlassesUSA.com, a leading e-Commerce company that sells prescription eyewear to US consumers, offering both branded and private-label eyewear, at very attractive prices.

    Fund II received commitments from leading global institutional investors as well as leading family offices, from the US, Asia, Europe and Israel . Viola Private Equity is led by four general partners that bring vast operational and investment experience: Harel Beit-On, Jonathan Kolber, Sami Totah and Ayal Shiran. As in the previous fund, Fund II includes a significant equity investment by Viola's General Partners and affiliates.

    “The Israeli tech entrepreneurs and investors have become more focused on building large significant companies. Demand for technology growth capital in Israel is growing and Viola Private Equity is well positioned to fulfil this need and partner with the most promising companies coming out of Israel,” said John Morrison, Managing Director of Munich Private Equity Partners (MPEP). “We are pleased to continue our successful partnership with the Viola Private Equity team and back them in Fund II.”

    “Driving growth and expansion for established technology companies is what we do best in Viola Private Equity," said Harel Beit-On, Founder and General Partner at Viola Private Equity. “Israel is generating a growing pipeline of growth stage companies and this trend presents remarkable opportunities for us, as value creators. By leveraging the track record of our team members and the Viola Group's ecosystem we aim to turn recognized companies into global tech leaders and accelerate their growth.”  

      About Viola Private Equity:

    Founded in 2008, Viola Private Equity provides an opportunity for growth stage companies to raise the capital they need to develop and expand. Viola Private Equity, with over $410M under management, focuses on value creation in its portfolio companies and utilizes its strong management team to accelerate the growth of these companies. By providing direct capital investment, combined with strong leadership support, it propels portfolio companies forward, turning recognized companies into global technology leaders.  The Viola Private Equity team has vast experience in working with management teams to build organic and inorganic growth plans, scale operations, strengthen management teams and aims to create business partnerships with global leaders. 

    Viola Private Equity is a member of the Viola Group, Israel’s premier technology-focused Private Equity group with over $2B under management. For more information visit: www.violape.com

  • 15 Apr 2015

    Matomy Invests in Avenlo, a Market Leader in Data-Driven Email Marketing and Ad Targeting

    Avenlo brings real-time, data-driven ad targeting and media buying capabilities to Matomy

    TEL AVIV and TORONTO (April 15, 2015) —  Matomy Media Group  (LSE:MTMY), one of the world’s leading digital performance-based advertising companies, today announces a strategic investment in leading performance email marketing and ad targeting company Maven Marketing Group Inc., which operates under the name Avenlo. Matomy has acquired a controlling 70% interest in a newly formed company that has purchased the principal business activity and operations of Avenlo, with the option to acquire the remaining 30% of the company that is currently held by Avenlo over the next three years.

    Avenlo brings significant real-time, data-driven ad targeting and media buying capabilities to Matomy, and will materially strengthen Matomy’s existing email acquisition marketing solution. Forrester Research estimates that US advertiser spend on email marketing services will top $3.2 billion by 2019. Revenues in Matomy’s existing email marketing business grew 26% in 2014.

    Matomy’s strategic investment in Avenlo follows two other recent international partnerships. Last October, Matomy entered into a strategic affiliation with leading global advertising company Publicis Groupe, and last November, the company acquired mobile programmatic advertising platform MobFox, which now forms the core of Matomy’s mobile performance advertising solution.

    “One of our strategic priorities is to invest in companies that will further build the growth and value of our business,” said Ofer Druker, CEO of Matomy. “Avenlo has developed proven innovative technologies and solutions to email acquisition marketing, ad targeting and data management that will help fuel further growth in these important areas of our business. Data is a crucial element in performance-based advertising, and the data capabilities that Avenlo provides will assist Matomy across all of our media channels. We look forward to working with the Avenlo management team to help it expand into new international markets and together build the global leader in email acquisition marketing.”

    Founded in 2012, Avenlo’s state-of-the-art email placement optimization platform provides advertisers, agencies and media buyers with sophisticated multi-screen ad targeting capabilities that deliver awareness, engagement and consumer action across all devices. The Avenlo Connect Platform enables brand-safe email acquisition marketing campaigns on a cost-per-thousand impressions (CPM), cost-per-click (CPC) or cost-per-action (CPA) basis.

    The Avenlo email optimization platform utilizes large sets of customer data and performance-driven algorithms to improve advertisers’ reach and return on investment for performance-driven email marketing campaigns. Avenlo’s innovative consumer profile creation process combines live user actions with behavioral and demographic information and sophisticated statistical modelling algorithms to predict the likelihood for a specified consumer action.

    Avenlo works with many of the world’s leading marketing agencies and top brands across various industries, including telecommunications, travel, finance, insurance, online services and retail.
    “We’re excited to join forces with Matomy, given its track record of success in performance-based advertising,” said Joseph Freiman, co-founder of Avenlo. “Avenlo is poised for significant growth, and by leveraging Matomy’s international reach and infrastructure, as well as its customer network, we will continue to accelerate our growth and expand into new international markets through the deployment of innovative technology and capabilities.”

    Avenlo will continue to be led by its three co-founders — Rafael Alter, Chris DeDiego and Freiman — who will work in synergy with Matomy’s global management team.

    About Matomy Media Group
    Matomy Media Group Ltd. (LSE:MTMY) is one of the world’s leading digital performance-based advertising companies. Working across Web, mobile and social media platforms, Matomy offers advertisers, media partners and publishers a range of opportunities to generate risk-free performance-based results, delivering quality, scale and speed by providing a single gateway to all digital media channels. Matomy’s marketing solutions include: a display ad network;mobilesocial and video advertising; email marketingsearch marketing and search engine optimization; an incentivized advertising platform; and domain monetization.

    For more information:
    Facebook: www.facebook.com/MatomyMediaGroup
    Twitter: @MatomyGroup
    LinkedIn: www.linkedin.com/company/matomy-media-group
    About Avenlo
    Headquartered in Toronto, Avenlo maintains R&D facilities in Canada and the US and powers a group of world-class software architects, engineers and marketers. The Avenlo Connect Platform utilizes massive data sets to target a brand’s audience, delivering enhanced results on an individual user basis. Avenlo works with leading marketing agencies and top brands across various industries, including telecommunications, travel, finance, insurance, online services and retail.
  • 26 Jul 2015

    RT @viola_notes: 13 experienced #startup CTOs offer their top tips to aspiring and first-time CTOs http://t.co/DLyUhMqwWY #CTO #tech
  • 26 Jul 2015

    RT @MatomyGroup: BLOG POST: What's Matomy's "Secret Sauce?" Our VP of Media tells you. http://t.co/Aa9vis5E3r … #Programmatic http://t.co/E…
  • 19 Jul 2015

    RT @viola_notes: 8 things you need to know about raising #venturecapital http://t.co/FZCG0Wyv4L via @alexiskold #VC #startups #entrepreneur

Our People


Viola Private Equity is an Israeli-based technology growth capital and buyout fund, focusing on investing in global companies at expansion phase.

Founded in 2008, Viola Private Equity provides an opportunity for growth stage companies to raise the capital they need to develop and expand. Viola Private Equity focuses on value creation in its portfolio companies and utilizes its strong management team to accelerate the growth of these companies. By providing direct capital investment, combined with strong leadership support, it propels portfolio companies forward, turning recognized companies into global technology leaders. The Viola Private Equity team has vast experience in working with management teams to build organic and non-organic growth plans, scale operations, strengthen management teams and aim to create business partnerships with global leaders. Our team searches for established companies that have strong product differentiation, a potential for leadership, a technological advantage and top-tier management teams. Viola Private Equity provides substantial equity commitment along with strong leadership to accompany its implementation. The general partners of the fund have led exits both through public offerings on NASDAQ and through significant M&A transactions in the US and Europe. Members of our team are proactively involved in each of our portfolio companies. We have guided many companies to global financial success. We work with our companies to formulate strategy in order to achieve superior returns. Above all, we believe in a culture of transparency, integrity and hard work, both within our fund and within our portfolio companies.



  • 2015 (10)
  • 2014 (28)
  • 2013 (6)
  • 2012 (1)
  • 2011 (3)
  • 2010 (4)
  • 2009 (2)

Latest News

    • Zend and Microsoft Announce Strategic Partnership for Microsoft Azure

      Focus on Accelerating Developer Cloud Adoption for WordPress, Drupal and PHP Applications 
    • Zend Announces the Future of PHP Frameworks: Zend Framework 3

      New Next-Generation PHP-based Application Framework for Web and Mobile Applications Unveiled
    • Matomy Media Group Reports 2014 Full-Year Financial Results

      Strong operational and financial performance — poised for further growth
    • RR Media Reports Record Revenues of $33.1 Million for the Third Quarter 2014; Up 8.2% Year-Over-Year

      Quarterly Gross and Operating Margins Improve Sequentially; Management Reiterates Full-Year Revenue Guidance
    • Orad and KamaKama deliver on-demand real time video highlights from live sports events in seconds to smart mobile devices

      Orad and KamaKama announced today they have joined forces to provide sports content right holders and broadcasters a cutting edge platform to deliver instant and personalized sports’ clips to their mobile viewers. With the new platform, sports fans will benefit from the ultimate on-the-go viewing experience: exclusive personalized video highlights from live sports events available for immediate viewing on smart mobile devices in real time, based on users’ settings. - See more at: http://www.orad.tv/orad-and-kamakama-deliver-on-demand-real-time-video-highlights#sthash.7IVcfL8g.dpuf
    • France BFMTV relied on Orad’s PowerWall video wall solution for 2014 Municipal Elections

      Orad announced today that BFMTV – France’s leading 24/7 news channel relied on Orad’s PowerWall video wall solution to display linear graphics and videos during 2014 Municipal elections broadcast. The graphics and videos were controlled from Orad’s 3DPlay controller.
    • Zend Broadens Executive Team With President to Support Accelerated Growth

      Stu Schmidt Brings 25+ Years of Leadership Experience and Demonstrated Success in Scaling Global Business Operations.
    • RRsat Enhances Presence in United States to Better Serve Growing

      RRsat America Brings Media Management, Monetization and Global Content
      Distribution Services to the U.S. Market, Opening Opportunities for International
      and U.S. Media Companies Alike
    • Zend announces the availability of Zend Framework 2 Certification

      Zend announces the availability of Zend Framework 2 Certification

       Zend, the PHP Company, has announced the immediate availability of the Zend Framework 2 Certified Architect certification. Zend Framework is the leading open source PHP application framework, utilized in hundreds of thousands of applications globally, and one of the world's most successful projects, providing re-usable code and best practices that developers can use to create modern, high-performing web applications.
      Featuring over 10,000 certified software professionals worldwide, Zend Certifications have become the acknowledged industry standard enabling developers, and software development organizations, to demonstrate mastery of their PHP skills. Zend Certifications are built to American National Standards Institute (ANSI) standards.

      The Zend Framework 2 Certified Architect exam was developed by an expert advisory board led by Zend Framework’s Project Lead, Matthew Weier O'Phinney, and a team of Zend Framework 2 contributors, developer community leaders and engineers with practical experience building real-world applications.
      “We have heard from many developers that studying for, and obtaining, a Zend certification helps developers improve their skills through the process of exam preparation.” said Debbie Otterstetter, Senior manager of Global Training and Certification at Zend, “Taking and studying for these certification exams can really help a developer get a wide understanding of the full range of PHP's & Zend Framework capabilities.”
      Zend has introduced two new certification exams in the last six months, Zend Certified PHP Engineer and Zend Framework Certified Architect. “PHP, driven by its large developer community and vast ecosystem, has become the platform of choice for developing the backend of web and mobile applications, as well as many business critical enterprise apps “said Ido Benmoshe, VP of Global Services at Zend, “Many developers and development managers realize the importance of keeping current with their technical certifications, best practices and modern development techniques”.
      Reservations for the Zend Framework 2 Certified Architect exams are available at the PearsonVUE testing centers starting on March 6th.

      In order to aid developers enhance and master their PHP and Zend Framework skills, Zend has created a complete curriculum of classes expediting the learning process. All classes are designed and taught by professional, experienced PHP developers who understand how to equip you with the knowledge and tools to architect and develop professional PHP and Zend Framework applications. You can find the complete set of classes at: http://www.zend.com/training

      Attend the Webinar: Accelerate Your Career with Zend Certifications
      Wednesday April 9th, 8:30am PDT


    • RRSAT Reports Record Revenues of $32.5 Million For the fourth quarter 2013 ; up 10.5% year-over-year

      Record Full-Year Revenues of $121.8 Million, Up 7.4% from Year-Ago Period;
      Record High Next 12-Month Backlog of $92 Million
    • NTV+ picks Orad's graphics for their Sochi Winter Olympic coverage

      NTV+, Russia's digital satellite broadcaster, has chosen Orad to cover the 2014 Sochi Winter Olympic Games. NTV+, the host broadcasters for the Sochi Olympics who have domestic broadcasting rights for the entire event, will be using multiple Orad graphic solutions to facilitate and simplify their production workflow.

    • Zend Announces Enhanced Long-Term Support Policy for PHP

      New Zend Server 6.3, Zend Studio 10.6 Announced, Along With Extended Support for PHP 5.3 and Beyond

    • RRsat Wins a Tender to Broadcast Duna TV, Hungarian Public TV Channel and Radio, to Americas and Australia

      Contract is for $1.2 Million with Potential Expansion to $2.5 Million

    • Matomy Media Group Merges MediaWhiz into global Operations

      Performance media company MediaWhiz will now operate as U.S. hub of global firm Matomy
    • RRSAT delivers live and delayed coverage of 2013 winter universiade events to CBS sports network

      Collaboration with TGVN to Deliver Coverage Reprises Successful Live Broadcast by RRsat of 2013 Summer Universiade

    • RRsat posts $1.1M net income in Q3 2013


      Nov 13, 2013 (Menafn - M2 EQUITYBITES via COMTEX) --RRsat Global Communications Network Ltd RRST, a provider of comprehensive digital content management and global content distribution services to the broadcasting industry, on Tuesday reported GAAP net income of USD1.1m, or USD0.06 per diluted share, for the third quarter of 2013, ended 30 September 2013.

    • Viola Private Equity Acquires control of Gaon Holdings

      Viola invested NIS 70 million and became the Company’s largest shareholder (57%).

      Within the framework of the deal, Viola also received options which, when realized, will bring Viola’s holdings in the Company to 68.5%. The realization of the options will inject additional cash into the Company in the future.

    • The Viola Group Acquires 20% of the Israeli company RRsat for $28 Million

    • Corning Incorporated to Acquire MobileAccess

      Corning Incorporated to Acquire MobileAccess Acquisition to extend wireless technology platform within Corning’s telecommunications segment
    • Viola Private Equity Invests $7 million in Zend Technologies

      Viola Private Equity Invests $7 million in Zend TechnologiesLeads a $16.5 million Investment Round Intended to Fuel Growth of PHP Market Leader
    • Viola Private Equity invests $17 million to acquire 21% of Matomy Media Group (previously Adsmarket)

      Adsmarket, an established internet advertising company, is the third largest company in Europe in this field and employs around 140 people, mainly in Israel. The Company, founded in 2007, recorded sales of $80M in 2010, compared to $7M in 2007.




  • #01

    Fund Size:

    Viola Private Equity I – $164M
  • #02

    Stage of companies:

    Expansion phase
  • #03

    Areas of investment:

    New media, Software, Communications, Cleatech/Agritech, Med-Tech and Technology-Enabled Services
  • #04

    Selection Criteria:


    Scalable management team
    Existing business model with a path to profitability

  • #05

    What else we look for:

    Israeli related companies
    Operating in global markets
    Place for value add


Viola Private Equity
12 Abba Eban Avenue
Ackerstein Towers Bldg. D
Herzeliya 47625 Israel
Tel: +972-9-9720500
Fax: +972-9-9720515
Email: info@violape.com



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