Once upon a time, not so long ago, before the internet and mobile devices, marketing used to be comfortably straightforward. Fast forward to today, an new era in which the internet has evolved to the point where content overload, endless media channels and mobile reach rule our world. “Marketing” no longer means just one thing. It incorporates countless disciplines and in addition to traditional “promotion” now also includes acquiring users, growing traffic, optimization (for just about everything) and boosting downloads. Some might even argue that mastering it is slowly becoming akin to mastering rocket science. Well, maybe that’s a slight exaggeration but the sentiment is true enough. Marketing was never easy but these days, it’s down right HARD. Which makes cracking its secrets so much more rewarding!

Going virtual on your annual event – Maybe good news?

“I’m not sure how COVID-19 will evolve, but one thing is certain – With 3-4X attendees, at half of the cost, the probability... MORE

[VIDEO] Atreo CEO Carmel Yoeli on Building Winning Technology Brands

Our latest V+ CMO Forum session for our portfolio companies’ Heads of Marketing featured guest speaker Carmel Yoeli, Co-founder ... MORE

Marketing is from Mars, Sales is from Venus

In B2B companies, so much rides on achieving an optimal sales funnel, that if there’s a point in that funnel that’s “broken... MORE

What startups should know about marketing to a foreign audience (it’s not just about translation)

The following is a guest post by Eitan Chitayat, founder of the global natie agency. If you’re marketing a new product in your ... MORE

[VIDEO] How to do global PR with or without a budget: 12 tips from ZCast’s Hillel Fuld and Payoneer’s Jonny Steel

In our latest V+ CMO Forum session for our portfolio companies’ Heads of Marketing, we featured a topic that continues to be an ... MORE

Corporate vs Startup Marketing: Why Startups need to hire Michelle over Uncle David if they want to succeed

The following is a guest post by full-stack startup marketing expert and Co-founder of G2Mteam, Einav Laviv. I have been a market... MORE

6 questions YOU should be prepared to answer when interviewing a CMO for your startup

The following is a guest post by Moran Barnea, COO at Ion Asset Management. CMOs often play a major role in a young startup’... MORE

Why your website needs a compelling hero message and how to create one that doesn’t suck

The following post was written by Noya Lizor, during her tenure as Director of Content at Viola (2014-2019). The idea that every ... MORE

How to write a super-effective Press Release for your startup (example of “new funding round” PR included)

The following post was written by VP Communications Hila Shitrit Nissim, during her tenure as VP Marketing at Viola (200... MORE

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