Viola Ventures is committed to investing in startups and empowering them to become global category leaders. With over $1B managed across five funds, Viola Ventures is led by a team of 6 investment partners dedicated solely to early-stage tech investments (seed, A and B).
With a 20-year legacy in Israel’s vibrant technology ecosystem, Viola Ventures is known for repeatedly backing global tech companies and unicorns, such as ironSource, Payoneer, Lightricks, Redis Labs, and Outbrain. The fund holds a substantial share of Israel’s significant exits, including Actimize, RedBend, ECI, Samanage, Perfecto, Tapingo, and more.
Viola Ventures invests in exceptional teams with a strong focus on AI technologies looking to transform traditional markets, the semiconductors and deeptech industries, and consumer facing products.
$1B AUM across 5 funds:
| Fund I | $171M | |
| Fund II | $202M | |
| Fund III | $235M | |
| Fund IV | $194M | |
| Fund V | $223M |
Founded in 2000, we are the only Israel-based VC fund with six investing partners solely dedicated to early-stage tech investments. This allows for unique depth and diversification that spans across a wide range of backgrounds and verticals.
We invest across a number of key market segments including Vertical AI, B2B, Deep Tech (semi and storage), Healthcare, Fintech, Consumer and SMB Services.
Our mission is to partner with Israeli tech startups from inception, even as early as a PowerPoint deck. Typically we invest as the first institutional money with flexibility around seed, A, B rounds -$500K-$10M.
With a portfolio of over 90 companies, Viola Ventures has backed a substantial share of Israel’s exits to date, including Actimize, RedBend, ECI, Optimal+, and Samanage.
29 Jun 2021
Today is a remarkable milestone for the Israeli tech industry. ironSource is the largest-ever Israeli tech IPO and marks a new highlight in what has become a phenomenal wave of Israeli tech IPOs and unicorns. Israel is now firmly recognized as a leading global tech innovation center where a new generation of Israeli tech-based businesses…
27 May 2021
What is Usage-Based Pricing (UBP)? How is it different from a traditional subscription model? Are we still talking about SaaS (software-as-as-service)? Before we dive into the nitty-gritty, let’s make sure we’re all aligned on some of the key terms. Traditional subscription in SaaS is a form of fixed, recurring payment structure. This type of model…
27 May 2021
As we’ve discussed on our first post of this series, traditional subscription is a fixed, recurring payment. It’s usually tied to the number of users and is uncorrelated with the actual usage of each of those users. It can come in a single tier or multiple tiers, which are based on features set, scale, commitment…
27 May 2021
As can be seen through the comparison between SnowFlake and MongoDB that we shared in our first post of this series - both very successful cloud native databases - subscription and UBP lead to very different growth trajectories. With set recurring payments or subscription fees, growth is somewhat linear with relatively low variance. The key differentiators…
27 May 2021
Our experience with different UBP companies across industries shows that there are 5 key action items to consider when deploying the pricing model. The list is of course not exhaustive but examines the most challenging questions to address initially. The first three revolve around price and pricing topics. The remaining two deal with operational and…
27 May 2021
In our final post of this series, we’d like to address 2 key action items of an operational or organizational nature that should be considered when adopting UBP. Redefining Sales and Customer Success Roles After choosing the price and pricing mechanism, companies must redefine sales and customers success functions roles. These two functions have very…
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