Feel helps brands incorporate personal shoppers and real-life virtual product demonstrations into the online shopping experience.

Founded by veteran entrepreneurs Oren Harnevo, Sharon Segev, Ruti Zisser and Avi Revivo, Feel emerged as a response to the challenges that COVID-19 posed to brick-and-mortar establishments. Over 12,000 stores closed in 2021 alone, and sales reps became an underutilized asset that retailers wanted to deploy for ecommerce.

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