Ruti is a tech-savvy fashion brand designed to provide the 35+ woman, who is looking for fashion that is cool, practical and flattering, with a highly personalized shopping experience. Ruti is headquartered in Belmont, CA, and currently has eight stores across the United States.

The luxury brand was founded by Israeli-born designer Ruti Zisser. After years as a tech executive, Ruti took a leap of faith and struck out on her own, devoting herself to creating the clothes she’s been searching for all along, but was never able to find.

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