'usage-based pricing'

Why Generative AI May be a Pricing Game Changer

Generative AI is capturing the attention, imagination, and funding of the global ecosystem these days, and we’re not exempt - se... MORE

Sales Compensation – UBP Edition

We are happy to share another edition of Viola’s Sales Compensation Survey. Sales Compensation has been in our focus for the pa... MORE

Usage Based Pricing KPIs: Resolving Ambiguity

Usage-Based Pricing (UBP) is on the rise. Over the past few months, since publishing our previous blogs, we’ve seen more stakeho... MORE

What Is Usage-Based Pricing and Why Should You Care About It

What is Usage-Based Pricing (UBP)? How is it different from a traditional subscription model? Are we still talking about SaaS (sof... MORE

Aligning on terminology – what is UBP and how does it differ from traditional subscription

As we’ve discussed on our first post of this series, traditional subscription is a fixed, recurring payment. It’s usually tied... MORE

Why and When UBP Outperforms Traditional Subscription

As can be seen through the comparison between SnowFlake and MongoDB that we shared in our first post of this series - both very s... MORE

5 Key Action Items to Consider When Deploying UBP

Our experience with different UBP companies across industries shows that there are 5 key action items to consider when deploying t... MORE

Deploying UBP – Operational and Organizational questions

In our final post of this series, we’d like to address 2 key action items of an operational or organizational nature that should... MORE

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