FinTech is catering to demographics that have previously been redlined from the financial system. This may capture access to credit, payments, banking services and more. Whilst traditional credit scoring models heavily rely on regressive factors such as credit history, income, and employment status, forward-thinking FinTechs continue to develop innovative, alternative underwriting methods to level the playing field. Disruptive credit offerings can serve a purpose and empower underserved sets of customers by unlocking liquidity.
When considering the music industry, independent artists have long suffered from a lack of liquidity options. As streaming consumption continues to grow, irrespective of wider market conditions, new FinTech models are redefining industry standards.
One option for artists to pursue involves receiving royalty advances. New players are advancing frequent payouts to artists based on their projected annual earnings in exchange for a fixed or variable fee, rather than waiting for streaming platforms to distribute royalties.
Another solution involves selling select tracks (or full catalogues) to cash out and receive larger upfront payments. Previously, such solutions were limited to serving only large celebrities. These offerings are levelling the playing field by empowering artists with the same set oftools and resources as leading superstars. Duetti remains at the forefront of this innovation, as its core mission strives to democratize access to catalog monetization.
The narrative is clear and consequential: Thanks to streaming, music is being recognized as an asset class with rich potential. Long-standing FinTech trends, which are grounded in principles of accessibility, are supporting independent artists whilst also respecting the ownership of their art.