McDonald’s Corp. is buying Viola Growth portfolio company Dynamic Yield

McDonald’s has announced an agreement to acquire personalization company Dynamic Yield. This is the fast food chain’s largest acquisition in 20 years.

Dynamic Yield works with brands across e-commerce, travel, finance and media to create what’s been described as an Amazon-style personalized online experience.

McDonald’s said it will use this technology to create a drive-thru menu that can be tailored to things like the weather, current restaurant traffic and trending menu items. Once you’ve started ordering, the display can also recommend additional items based on what you’ve already chosen.


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