Origami Logic raises $15.2 million to address advertiser demand for media transparency and accelerated access to marketing insights
Origami Logic, a leading provider of marketing performance measurement solutions, announced it has closed a $15.2 million financing round. Viola Ventures co-led the round with Saban Ventures, with participation from existing investors. The latest investment will be used to ramp up Origami Logic’s marketing and sales efforts in order to meet the growing demand from Consumer Packaged Goods (CPG) organizations and other large brands that are looking for increased transparency into their media supply chain and the performance of their cross-channel marketing spend.
The new funding will also be used to expand the Origami platform’s advanced machine learning and analytics capabilities, as brands look to accelerate their “time-to-insight” and respond rapidly to evolving consumer behaviors.