Style with a Cause: How KIDBOX is looking to revolutionize children’s retail while empowering kids to give back to their communities
KIDBOX is a startup that provides mail-order boxes of outfits and accessories for children with a social message at its core, allowing parents shop while benefiting the needy.
In this CBS interview, KIDBOX CEO Miki Berardelli talks about the company's mission, working together with the organization Delivering Good to provide "kid boxes" containing 6-7 items of clothing and accessories for children, where for every box kept by the child/parent at a cost of $98, KIDBOX provides brand new clothing to a child in need.
To date, the company has provided more than $8.5M worth of brand new clothing to kids in need. And if that's not impressive on its own, KIDBOX also has a special "kids board of directors" comprised of 12 kids aged between 8-14, each of whom has already made an impact by supporting a charity or taking a stand. The kids serve on the board for one year, meeting twice during their tenure in NYC to receive help for their charity and to offer feedback. Every kid box sent out (5 times a year for free to parents who take the KIDBOX Style Quiz in their website) also includes the company's magazine "The Scribble", with each issue highlighting one of the kid board members' causes, inspiring other children to give back.