Behalf is an alternative financing provider, specializing in working capital credit for small business customers. The Behalf solution provides instant point of sale financing for purchases up to $50,000, pays merchants directly within 1 business day, then allows customers to create a flexible payment schedule on each individual transaction. By solving for the availability of credit, the Behalf solution increases merchant sales and improves cash flow for both the merchant and their customers. Behalf customers can use their purchasing line throughout Behalf’s growing network of integrated partners, as well as at MasterCard accepting businesses. Behalf is headquartered in New York City with an office in Tel Aviv.
Founded in 2011 by Benjy Feinberg (CEO, pictured), Shai Feinberg (VP of Business Development, pictured) and Jeremy Esekow.