eXelate was the creator of the world’s first exchange for targeting data, and today is the leading provider of data technology powering the digital marketing ecosystem. Their customer data cloud™ provides the industry’s only unified customer profiles, which connect identities across all channels and devices - including display, video, audio, offline, mobile and smart TVs - enabling marketers to engage individuals and households with personalized messages to drive performance at scale. eXelate’s data marketplace is the largest 3rd-party cross-device data set in the world with over 5B unique users and devices.
Founded in 2007 by Meir Zohar and Elad Efraim. CEO: Mark Zagroski
Acquired by: Nielsen (2015)