'Total Addressable Market'

Why it’s pointless to approach potential investors with nothing more than an idea and a PowerPoint deck

The following post was written by Noya Lizor, during her tenure as Director of Content at Viola (2014-2019). As someone who works... MORE

5 Tips for building a financial plan for your startup (and why it’s more important for you than for your VCs)

No matter how promising your startup is, not having a sound financial plan to follow – even at an early stage – is a risky bus... MORE

What’s your startup’s TAM (Total Addressable Market)? A practical guide to crunching the numbers

One of the most important considerations for anyone launching a new startup is their potential market size, since it will have a d... MORE

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