Director of Content at Viola Group
Noya joined Viola in 2014 as Director of Content and is responsible for the group’s content marketing activities, including managing the group’s blog, Viola Notes.
Although she was born in Israel, Noya has lived for most of her life in Sydney, Australia. In Sydney, her career spanned several industries including advertising and publishing and she has vast experience in a variety of online marketing disciplines including email marketing, customer retention, branding and content strategy.
Since returning to Israel in 2008 after over 20 years in Australia, Noya has worked in Israel’s vibrant startup scene in several senior marketing roles.
She holds a B.A. Communications from the University of Technology, Sydney.
In her last role before moving back to Israel, Noya worked at McCann Worldgroup in Sydney, where in addition to being a copywriter she also managed the agency’s email marketing department, namely for their largest client at the time, Microsoft Australia. It’s in this capacity that she fell in love with Email Marketing and remains a passionate advocate for it to this day.
THINGS YOU MIGHT NOT KNOW ABOUT NOYA
She lived for over 25 years in Australia, and still considers both Israel and Australia ‘home’: “I visit Australia usually once a year and always bring back with me at least 2 tubes of Vegemite.”
She used to play the piano for many years: “Although I rarely play anymore (because I don’t have a piano) I’m still able to play any tune I hear right away, even if I don’t have the notes for it.”
In addition to being inspired by inventors whose inventions give birth to brand new industries, and by creativity in general, Noya loves inspirational success stories: “I love stories about people who worked really hard or triumphed against discouraging odds to come out ‘on top’. I tend to root for underdogs, and am truly inspired when they kick ass, especially when no one ever expected that they would ever amount to anything.”
Some of her favorite mantras: “It’s never too late to become what you might have been” (George Elliot), and “You get more with sugar than you do with vinegar.”
More random trivia: