Noya Lizor

Noya Lizor

Content Specialist at

Noya is a marketer, writer and content creative with a career that’s spanned over 20 years in advertising, publishing, sales and marketing. She has vast experience in a variety of online marketing disciplines including email marketing, customer retention, branding and content strategy.

Noya was Director of Content at Viola from 2014-2019, where she was responsible for the group’s content marketing activities, including creating and managing the group’s corporate blog, Viola Notes. During her tenure at Viola she led a wide variety of content initiatives both for the group and its portfolio companies.

She holds a B.A. Communications from the University of Technology, Sydney.


Noya spent 11 years in Israel (2008-2019), working in the Startup Nation’s vibrant tech ecosystem, both on the startup side in a variety of senior marketing roles, and the investment side, here at Viola, Israel’s leading technology-focused investment group with over $3 billion assets under management.

Before moving to Israel in 2008, Noya worked at McCann Worldgroup in Sydney, where in addition to being a copywriter she also managed the agency’s email marketing department, namely for their largest client at the time, Microsoft Australia. It’s in this capacity that she fell in love with Email Marketing and remains a passionate advocate for it to this day.


Noya was also responsible for launching Viola’s YouTube channel. Here’s a small taste of some of the videos she produced:

Viola’s 2018 Highlights

Viola Careers promo

Happy 70th Independence Day, Israel!

Viola Growth Partner Rafi Carmeli chats with Bizzabo CEO Eran Ben Shushan

Startup Founders and CEOs on the benefits of working with great VCs

December 26, 2017 | noyalizor

An interactive look back at Viola’s awesome year! (Created with Playbuzz)

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November 16, 2017 | noyalizor

The story behind Viola’s new logo

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July 19, 2017 | noyalizor

Why it’s pointless to approach potential investors with nothing more than an idea and a PowerPoint deck

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January 9, 2017 | noyalizor

[VIDEO INTERVIEWS] Viola Group Founders & CEOs reveal what they’re looking forward to in 2017

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April 29, 2016 | noyalizor

Why your website needs a compelling hero message and how to create one that doesn’t suck

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January 5, 2016 | noyalizor

What an amazing year we had at Viola in 2015! Here’s a playful look at some of the highlights.

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December 16, 2015 | noyalizor

Viola Credit’s Ruthi (Simha) Furman on the benefits of Venture Lending and on being a woman in a male-dominated industry

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December 9, 2015 | Daniel Cohen noyalizor

Mapping the Startup Nation: The 12 most popular Tech Hubs in Israel

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November 18, 2015 | noyalizor

6 experts share their top tips for creating a super-effective explainer video (with awesome examples!)

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October 9, 2015 | noyalizor

Why bragging about your startup’s achievements to “help” others is actually totally unhelpful

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September 23, 2015 | noyalizor

How I became a Growth Hacker overnight (and why I still think of myself as a Marketer)

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September 17, 2015 | noyalizor

Why resistance to ad blocking is futile and what’s next for digital advertising

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July 24, 2015 | noyalizor

13 experienced startup CTOs offer their top tips to first-time CTOs

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May 8, 2015 | noyalizor

9 unexpected things I learned from interviewing marketing guru Neil Patel

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April 21, 2015 | noyalizor

Why your company’s success is directly proportionate to how often your employees smile (HINT: Company Culture is key)

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February 26, 2015 | noyalizor

How ironSource grew from a team of 30 to 500+ in just 2.5 years without using a single placement company

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January 17, 2015 | noyalizor

The (Play)buzz on Shaul Olmert and why Playful Content is so damn viral

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December 2, 2014 | noyalizor

How to overcome Blank-Page Syndrome and write a kick-ass blog post like a pro.

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