Alex Shmulovich

Alex Shmulovich

Principal at Viola Ventures

Alex joined Viola Ventures in 2023, bringing with him more than 7 years of technology-focused strategy consulting, financial advisory and entrepreneurial experience. At Viola Ventures Alex leads investments in deep tech and AI startups.


Alex was a Project Leader at BCG in the Financial Institutions and Growth Tech practice, where he led teams of consultants supporting banks and technology companies across different fields, including go-to-market strategy, pricing, risk management, digital transformation, and operational excellence.
Prior to joining BCG, Alex advised on M&A and IPOs for technology and energy companies in Israel and the USA as part of the Strategy and Valuations group at PwC.
Alex co-founded and served on the board of a bootstrapped edu-Tech startup, serving over 10,000 paying community members.
Alex holds a BA in Accounting (Summa Cum Laude) and LLB (Magna Cum Laude) from the College of Management and an MBA from INSEAD.


Alex is passionate about extreme sports. He enjoys riding mountain bikes and dirtbiking in the outback.
Alex is an avid musician. His first entrepreneurial experience was his rock band. The band released a CD of 12 original songs and performed in front of hundreds of fans. During his undergrad, Alex was also the CEO of the Student Union and co-produced a major student festival that attracted over 20,000 people.
Alex is a member of the Executive Committee of the INSEAD Israel Alumni Club, serving a community of over 600 alumni.

December 11, 2023 | Alex Shmulovich

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