Elad Friedman

Elad Friedman

VP of Investments at Viola Credit

Elad holds a B.A. in Accounting and Economics from the Hebrew University of Jerusalem and an MBA (concentration in Finance) from Tel Aviv University. Elad is also a Certified Public Accountant (CPA) in Israel.


Prior to joining Viola, Elad was a member of the M&A team at Altimo, focused on acquiring companies in the eCommerce, SaaS and Data Science industries.

Elad started his career as a Senior Associate in the Valuation department at KPMG Israel. Later he became Head of Credit Analysis at Phoenix Investments and then started working as an M&A analyst at Amdocs.

During his military service, Elad served as a Captain in the IDF Intelligence Corp.


He loves watching and playing all types of sports, he’s an NFL fan.

He also enjoys traveling, hiking, cooking and watching films.

One of his favorite mantras for life, as stated by Winston Churchill, is “Aa pessimist sees the difficulty in every opportunity, An optimist sees the opportunity in every difficulty”.

March 11, 2023 | Elad Friedman

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