Elad Friedman

Elad Friedman

VP of Investments at Viola Credit

Elad holds a B.A. in Accounting and Economics from the Hebrew University in Jerusalem and an MBA (major in Finance) from Tel Aviv University. Elad is also a Certified Public Accountant (CPA) in Israel.


Prior to joining Viola, Elad was a member of the M&A team at Altimo, focusing on acquiring companies in the eCommerce, SaaS and Data Science fields.

Elad started his career as a Senior Associate in the Valuation department of KPMG Israel. He later moved to his next role as Head of Credit Analysis at Phoenix Investments and then started working as an M&A analyst at Amdocs.

During his military service, Elad served as a Captain in the IDF Intelligence Corp.


He loves all types of sports, both watching and playing. In particular, he’s an enthusiastic American football fan.

He also enjoys traveling, hiking, cooking and watching films.

One of his favorite mantras for life, as stated by Winston Churchill, is that “a pessimist sees the difficulty in every opportunity, an optimist sees the opportunity in every difficulty”.

March 11, 2023 | Elad Friedman

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