Timor Arbel-Sadras

Timor Arbel-Sadras

General Partner at Viola Credit

Timor joined Viola Credit in 2006, bringing with her extensive hi-tech and business experience. Over the years, she rose to serve as a General Partner, overseeing the day-to-day management, leading investments, and shaping the Fund’s strategic direction as it evolved from a primarily venture lending fund to a multi-strategy global private credit fund.

Over the years, Timor invested in a variety of tech companies (both young and mature) and in industrial & services companies including Ctera, Feedvisor, Brayola, Negev Ceramic, Controlup, Telit, Tradair, SuperDerivatieves, Earnix, Broadlight, Rav-Bariach, and more. She currently serves as a Director at Negev Ceramic, and as Observer at Controlup and Rav-Bariach.

Timor holds a BSc (Cum Laude) in Industrial Engineering from the Technion, Israel and an MBA from ESADE Business School, Barcelona, Spain.


Timor was a Strategy and Marketing Consultant at Valoris Consulting (part of the Sopra Group SA) where she worked with some of Europe’s leading telecom, media and technology firms on projects ranging from growth strategy to market entry and distribution channels.

Timor worked for Intel Corporation (NASDAQ: INTC) in various project leader and project analyst positions in the Mobile Processors Division, including overseeing the launch readiness of the Centrino chipset from prototype to mass production.

Timor served as a Lieutenant in the Israeli Defense Forces commanding a war room in one of Israel’s challenging frontiers.


Her passions are her three kids, swimming (in the little free time she can muster!), traveling to exotic places, and painting. “Painting used to be my preferred method for self-expression, relaxation and clearing my mind. I’m looking forward to taking it up again at some point!”

She lived in Barcelona for few years while studying for her MBA and considers it her “second home”: “It’s where I learned to love European architecture, to appreciate the ‘little anarchist’ hidden in many Catalans and the different way that many Spaniards prioritize their lives.”

Before going to study Engineering in the Technion, her second option on the shortlist was Art & Curatorial studies.

She mentors young female entrepreneurs, also as part of WFF (Women Founders Forum), a mentoring program for female entrepreneurs, hosted at SOSA Tel Aviv.

Her tips to entrepreneurs about her investment strategy: “’It’s all about the people’ is not a cliché for me, I need to truly believe in the management of the company. Honesty and transparency are basic requirements – and it will be mutual. I’m always looking for the win-win solution. I’m very practical and focus on separating the wheat from the chaff.”

One of her favorite quotes is by Steve Jobs: “It doesn’t make sense to hire smart people and then tell them what to do; we hire smart people so they can tell us what to do.”

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