'Marketing'

Shifting from “at risk” to driving incredible momentum

COVID-19 has been called “The great accelerator,” and for a good reason - in some industries, market shifts that were expected... MORE

Going virtual on your annual event – Maybe good news?

“I’m not sure how COVID-19 will evolve, but one thing is certain – With 3-4X attendees, at half of the cost, the probability... MORE

If there is no wind, row: How tech companies up their game amid the COVID-19 crisis

Over the past couple of months, the world has seen economies coming to a sharp standstill. For Israeli tech companies, whose growt... MORE

The New Operational Model Post COVID-19: A Practical Guide for Israeli Startups

As the dust settles on crisis management, we have more energy to devote to thinking about what society, technology, and life will ... MORE

Viola Data Coronavirus Survey 3: Effect on Marketing

You’ll hardly find a company that hasn't faced some kind of disruption due to COVID-19, especially when it comes to marketing op... MORE

Corporate vs Startup Marketing: Why Startups need to hire Michelle over Uncle David if they want to succeed

The following is a guest post by full-stack startup marketing expert and Co-founder of G2Mteam, Einav Laviv. I have been a market... MORE

6 questions YOU should be prepared to answer when interviewing a CMO for your startup

The following is a guest post by Moran Barnea, COO at Ion Asset Management. CMOs often play a major role in a young startup’... MORE

From Don Draper to Sheldon Cooper: The Transformation of CMOs

Amit Ashkenazi is VP Business Strategy at Fiverr, and also formerly a Partner at Viola Growth. This post was written during his te... MORE

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