• 01 Sep 2016

    Behalf Raises $27 Million to Accelerate Growth in US Commercial Payments

    Viola Growth leads Series C financing round; 

    existing investors, Sequoia, Spark, MissionOG and Vintage, participate 

    NEW YORK – August 30, 2016 - Behalf, a commercial payment platform specializing in providing small businesses instant point of sale terms at vendors of their choice, today announced it has raised an additional $27 million in Series C financing. New investor Viola Growth led the round and was joined by previous investors Sequoia Capital, Spark Capital, MissionOG, and Vintage. The funding will help Behalf rapidly scale growth with increased investment in sales, business development and marketing, support continued product innovation, and bolster its position as a service leader in small business purchase financing. 

    Business-to-business sales in the US total trillions of dollars annually. Unlike consumer sales, the majority of these are payments made by COD, Check, or ACH. The low penetration of credit-based transactions and limited access to working capital significantly constrains business purchasing in the small business segment and inhibits economic growth. Behalf solves for this friction between business suppliers and purchasers by offering instant credit approvals at the point of sale, with funds immediately released to settle the transaction. Behalf instantly advances payment to the supplier, then collects the funds from the purchaser’s bank account on a schedule they set. This affordable, on demand access to working capital helps suppliers and their customers do more business. 

    Once approved, SMB customers can use their Behalf line to make purchases at virtually any of their suppliers. For every advance paid to a supplier by Behalf, the customer creates their ideal weekly, monthly, or one-time payment plan. Behalf’s innovative, fully customizable payment schedules give SMBs an unprecedented level of control over how they manage cash flow, with the ability to pay for their business purchases over time, extending up to six months.  

    The company has doubled revenues every six months since inception.

    Harel Beit-On, Viola Growth Founder and General Partner, will join the Behalf Board. Beit-On joins Shmil Levy, Managing Partner of Sequoia Capital; Gene Lockhart, Managing Partner of Mission OG and former CEO of MasterCard; Santo Politi, Founder and General Partner of Spark Capital; Phillip Riese, former President of American Express Consumer Card; and Benjy Feinberg, Co-Founder and CEO of Behalf.

    “Behalf is targeting a fast growing market of SMB payments and credit, valued by analysts in the trillions, that is underserved by banks” said Harel Beit-On. “Led by a strong founding and executive team, Behalf presents an impressive growth rate and high customer retention, by disrupting the way small businesses purchase new goods and services from their vendors of choice with clear affordable terms. We are happy to partner with the Behalf team as they embark on the next phase of growth.” 

    In readying the company to scale, Behalf has strengthened its executive team with a mix of payments industry veterans and proven growth phase operators. Jorgen Bocklage, Founder of 118 118 Money in the UK and former VP of Finance at Dashlane, has been appointed Behalf’s CFO. 

    Brian Kleinberg, a former EVP at American Express who has recently been advising early stage Fintech and e-commerce companies, has joined to lead Strategy. Crystal Eastman, another former American Express Executive who has held positions in the Card area and within the Enterprise Growth Group, signed on as Head of Marketing. Yaniv Shaya, who has held numerous technology leadership roles at HP; Mercury Interactive; and was most recently SVP of Engineering at Imperva, has also joined to lead Engineering and Risk. In the coming 12 months Behalf will be hiring for roles across Sales, Marketing, Account Management, Customer Service, Product, and Engineering in both the New York and Tel Aviv offices.

    “SMBs are the unsung heroes of the US economy, producing nearly half of the US’ goods and services, responsible for two out of every three new jobs created, and generating the majority of innovation in the process. Yet, they are severely constrained by lack of access to working capital and their financial needs are not a focus area for traditional banks,” said Benjy Feinberg, Co-founder and CEO of Behalf. “Behalf has a simple solution, driven by data and technology, that allows us to provide well-priced and flexible credit tools to help SMBs and their suppliers grow profitably. The addition of Viola’s leadership to our team and the growth this round will fund will both help us accelerate our mission.”

    Additional Behalf resources:

    ● Blog: www.behalf.com/blog

    ● Twitter: https://twitter.com/behalfinc

    ● Facebook: https://www.facebook.com/BehalfInc

    ● Linkedin: https://www.linkedin.com/company/behalf

    About Behalf

    Behalf is an alternative financing provider, specializing in working capital credit for small business customers. The Behalf solution provides instant point of sale financing for purchases up to $50,000, pays merchants directly within 1 business day, then allows customers to create a flexible payment schedule on each individual transaction. By solving for the availability of credit, the Behalf solution increases merchant sales and improves cash flow for both the merchant and their customers. Behalf customers can use their purchasing line throughout Behalf’s growing network of integrated partners, as well as at MasterCard accepting businesses. Behalf is headquartered in New York City with an office in Tel Aviv. For more information, visit www.behalf.com.

    About Viola Growth

    Founded in 2008, Viola Growth provides an opportunity for growth stage companies to raise the capital they need to develop and expand. Viola Growth focuses on value creation in its portfolio companies and utilizes its strong management team to accelerate the growth of these companies. By providing direct capital investment, combined with strong leadership support, it propels portfolio companies forward, turning recognized companies into global technology leaders.  The Viola Growth team has vast experience in working with management teams to build organic and non-organic growth plans, scale operations, strengthen management teams and aim to create business partnerships with global leaders. 
Viola Growth is a member of the Viola Group, Israel’s premier technology-focused Private Equity group with over $2.5B under management. For more information visit: www.violape.com

    Media Contacts

    Crystal Eastman

    Head of Marketing, Behalf



  • 07 Jul 2016

    Viola Group Exit: RRMedia acquisition is completed!
    MX1 Reveals New Company Brand as a World-Leading Media Services Company
    The First Media Globalizer, Created by the Merger of SES Platform Services and RR Media, Will Present Its Full Range of Services at IBC2016


    MUNICH, GERMANY and AIRPORT CITY, ISRAEL--(Marketwired - Jul 6, 2016) - Following the leading satellite operator SES's (Euronext Paris and Luxembourg Stock Exchange: SESG) successful completion of the acquisition of RR Media and the latter's merger with SES Platform Services, MX1 is the name of the new merged global media services company. MX1 leverages the capabilities and infrastructure of both companies to offer a full suite of innovative digital video and media services. The world's first media globalizer, MX1 works with leading media businesses to transform content into the ultimate viewer experience for a global audience, amplifying the value of the world's media content.
    Bringing it all together for the first time, MX1 aims to be the new number 1 in Media eXperience. The company provides highly optimised content management and distribution services for premium content, utilising the combined global networks of the merged companies, as well as their cloud technologies, to maximise audience reach over multiple screens and increase monetisation opportunities for customers. These services include a comprehensive range of high-quality video and media solutions delivered over satellite, fibre and the internet.
    MX1 offers full continuity and enhanced services to all of SES PS's and RR Media's existing customers and partners. Together, MX1 distributes more than 1,000 TV channels, manages the playout of 440 channels and delivers syndicated content to more than 120 leading subscription VOD platforms. The new company has 16 offices worldwide and operates six global state-of-the-art media centres, enabling customers to reach billions of people around the world.
    Avi Cohen, former CEO of RR Media and newly-named CEO of MX1, said, "This is an exciting day for us as we introduce a new company to the industry and our new brand name and logo. MX1 enables new richer viewers' experiences, the widest audience reach, and new business models for broadcasters, rights holders, sports organisations and distributors. We deliver these experiences like no one else, with unrivalled expertise, an unmatched range of capabilities, proven flexibility, and an enhanced global presence. This merger allows us to scale-up on a global basis and become the world's leading media services provider, delivering next-generation digital video and media solutions to our worldwide customers. Closer to them, wherever they are, we enable them to optimise their media and deliver it to global audiences like never before."
    "MX1 brings a new kind of business to the market, serving global customers as a complete end-to-end media experience provider. We look forward to presenting our new complete global offering and the management team at IBC Amsterdam in September," continued Cohen.
    MX1 will present its full range of services at IBC2016 at the RAI Amsterdam, 9-13 September (Stand no. 1.B24).
    About MX1
    MX1, a wholly-owned subsidiary of SES (Euronext Paris and Luxembourg Stock Exchange: SESG), is a global leading media services provider. The world's first media globalizer works with leading media businesses to transform content into the ultimate viewer experience for a global audience. With more entertainment, more innovation and more impact, MX1 offers a full range of content management, delivery and value-added digital media services. Together, MX1 distributes more than 1,000 TV channels, manages the playout of 440 channels and delivers syndicated content to more than 120 leading subscription VOD platforms. The new company has 16 offices worldwide and operates six global state-of-the-art media centres, enabling customers to reach billions of people around the world. To find out more, visit www.mx1.com and follow us on Twitter and Facebook.
    Corporate Contact: 
    Elad Manishviz
    Tel: +972 3 928 0808

    Media Contacts:
    Marilyn Gerber
    Cutler PR (US)
    Tel: +1 917 225 2977
    Email Contact

    Lindsey Lee
    Cutler PR (UK)
    Tel: +44 (0) 7766 447897
    Email Contact
  • 08 Jun 2016

    SundaySky Raises $30 Million to Accelerate Leadership in Personalized Video Engagement Market

    NEW YORK – June 8, 2016 – SundaySky, powering personalized video engagement for leading brands, today announced it has completed its Series D financing round and raised an additional $30 million, bringing total investments in the company to $67 million. New investor Viola Private Equity led the round and was joined by existing investors Carmel Ventures, Globespan Capital Partners, Norwest Venture Partners, Comcast Ventures and others. NTT DOCOMO Ventures – the venture capital arm of NTT DOCOMO, Inc., Japan’s leading mobile operator and a SundaySky customer – also participated as a strategic investor. The funding will scale global growth and support continued product innovation and a rapidly expanding customer base as SundaySky builds upon its position as the pioneer in the personalized video engagement market.

    By 2020, SundaySky expects all Fortune 500 business-to-consumer companies will adopt data-driven, personalized video storytelling to engage with and communicate to their customers. SundaySky has seen year-over-year SmartVideo program growth of 130 percent and is on track to reach 1 billion cumulative SmartVideo views by the end of the year, as companies respond to growing consumer demand for relevant and personalized experiences. Enterprises that implement SmartVideo at one stage of the customer lifecycle – such as video billing, acquisition or onboarding – are now adopting it for multiple applications across their businesses for holistic SmartVideo strategies.

    The company is expanding its board of directors, adding two members with extensive leadership in building publicly traded technology companies. Following this round, Viola Private Equity General Partner Ayal Shiran will join the company’s board of directors. In addition, Rami Hadar, former president and CEO of Allot Communications Ltd. (NASDAQ, TASE: ALLT), will assume the role of executive chairman.

    “As the creator of the personalized video engagement market category, SundaySky has changed how brands interact with consumers, making one-to-one personalized communication possible,” said Ayal Shiran, general partner of Viola Private Equity. “With SundaySky’s proven technology, veteran executive team and impressive blue-chip customer list, the company is positioned to accelerate growth and advance its solution, now more than ever. We believe in SundaySky’s vision of personalized video becoming the primary engagement medium between a brand and an individual, and we look forward to working with the company to realize this future.”  

    Leading brands in telecommunications, e-commerce, insurance, banking, healthcare and other industries rely on SundaySky’s SmartVideo Platform to create personalized video experiences that change consumer behavior across the customer lifecycle, and drive return on investment. SmartVideo programs drive up to 20X incremental revenue growth, 22 percent reduction in customer churn, 20 percent reduction in customer care costs, lift digital adoption by 19 percent and an 18-point increase in Net Promoter Score.

    “This funding underscores the maturity of the personalized video engagement category, and SundaySky’s leadership in it,” said Shmulik Weller, SundaySky co-founder and CEO. “We’ve seen significant, rapid growth in adoption of SmartVideo as a strategy for leading global brands, and with the investment from Viola Private Equity, we will continue to execute on our mission of offering one-to-one communication through a storytelling medium that is highly targeted, measurable and scalable.”

    Additional SundaySky resources:

    ·        Blog: http://bit.ly/Scuwqp

    ·        Resource library: http://bit.ly/1OHOZQ1

    ·        Twitter: http://bit.ly/1wgr7XH

    ·        Facebook: http://on.fb.me/1ha670C

  • 28 Sep 2016

    Harel Beit-On, of Viola Growth, at the EY #Journey2016 conference with Rishad Tobaccowala of Publicis. https://t.co/rCClhL4Lbq
  • 26 Sep 2016

    Shlomo Dovrat on stage at the China-Israel investment Summit of Calcalist and Infinity. Talking about “Global Trend… https://t.co/hMJonfrxnU
  • 10 Jul 2016

    We are thrilled to announce that Viola Private Equity is now Viola Growth! #violagrowth #newname https://t.co/nIuiHh22UI

Our People


Viola Growth is an Israeli-based technology growth capital fund, focusing on investing in global companies at expansion phase.

Founded in 2008, Viola Growth provides an opportunity for growth stage companies to raise the capital they need to develop and expand. Viola Growth focuses on value creation in its portfolio companies and utilizes its strong management team to accelerate the growth of these companies. By providing direct capital investment, combined with strong leadership support, it propels portfolio companies forward, turning recognized companies into global technology leaders. The Viola Growth team has vast experience in working with management teams to build organic and non-organic growth plans, scale operations, strengthen management teams and aim to create business partnerships with global leaders. Our team searches for established companies that have strong product differentiation, a potential for leadership, a technological advantage and top-tier management teams. Viola Growth provides substantial equity commitment along with strong leadership to accompany its implementation. The general partners of the fund have led exits both through public offerings on NASDAQ and through significant M&A transactions in the US and Europe. Members of our team are proactively involved in each of our portfolio companies. We have guided many companies to global financial success. We work with our companies to formulate strategy in order to achieve superior returns. Above all, we believe in a culture of transparency, integrity and hard work, both within our fund and within our portfolio companies.



  • 2016 (6)
  • 2015 (14)
  • 2014 (28)
  • 2013 (6)
  • 2012 (1)
  • 2011 (3)
  • 2010 (4)
  • 2009 (2)

Latest News

    • Zend and Microsoft Announce Strategic Partnership for Microsoft Azure

      Focus on Accelerating Developer Cloud Adoption for WordPress, Drupal and PHP Applications 
    • Zend Announces the Future of PHP Frameworks: Zend Framework 3

      New Next-Generation PHP-based Application Framework for Web and Mobile Applications Unveiled
    • Matomy Media Group Reports 2014 Full-Year Financial Results

      Strong operational and financial performance — poised for further growth
    • RR Media Reports Record Revenues of $33.1 Million for the Third Quarter 2014; Up 8.2% Year-Over-Year

      Quarterly Gross and Operating Margins Improve Sequentially; Management Reiterates Full-Year Revenue Guidance
    • Orad and KamaKama deliver on-demand real time video highlights from live sports events in seconds to smart mobile devices

      Orad and KamaKama announced today they have joined forces to provide sports content right holders and broadcasters a cutting edge platform to deliver instant and personalized sports’ clips to their mobile viewers. With the new platform, sports fans will benefit from the ultimate on-the-go viewing experience: exclusive personalized video highlights from live sports events available for immediate viewing on smart mobile devices in real time, based on users’ settings. - See more at: http://www.orad.tv/orad-and-kamakama-deliver-on-demand-real-time-video-highlights#sthash.7IVcfL8g.dpuf
    • France BFMTV relied on Orad’s PowerWall video wall solution for 2014 Municipal Elections

      Orad announced today that BFMTV – France’s leading 24/7 news channel relied on Orad’s PowerWall video wall solution to display linear graphics and videos during 2014 Municipal elections broadcast. The graphics and videos were controlled from Orad’s 3DPlay controller.
    • Zend Broadens Executive Team With President to Support Accelerated Growth

      Stu Schmidt Brings 25+ Years of Leadership Experience and Demonstrated Success in Scaling Global Business Operations.
    • RRsat Enhances Presence in United States to Better Serve Growing

      RRsat America Brings Media Management, Monetization and Global Content
      Distribution Services to the U.S. Market, Opening Opportunities for International
      and U.S. Media Companies Alike
    • Zend announces the availability of Zend Framework 2 Certification

      Zend announces the availability of Zend Framework 2 Certification

       Zend, the PHP Company, has announced the immediate availability of the Zend Framework 2 Certified Architect certification. Zend Framework is the leading open source PHP application framework, utilized in hundreds of thousands of applications globally, and one of the world's most successful projects, providing re-usable code and best practices that developers can use to create modern, high-performing web applications.
      Featuring over 10,000 certified software professionals worldwide, Zend Certifications have become the acknowledged industry standard enabling developers, and software development organizations, to demonstrate mastery of their PHP skills. Zend Certifications are built to American National Standards Institute (ANSI) standards.

      The Zend Framework 2 Certified Architect exam was developed by an expert advisory board led by Zend Framework’s Project Lead, Matthew Weier O'Phinney, and a team of Zend Framework 2 contributors, developer community leaders and engineers with practical experience building real-world applications.
      “We have heard from many developers that studying for, and obtaining, a Zend certification helps developers improve their skills through the process of exam preparation.” said Debbie Otterstetter, Senior manager of Global Training and Certification at Zend, “Taking and studying for these certification exams can really help a developer get a wide understanding of the full range of PHP's & Zend Framework capabilities.”
      Zend has introduced two new certification exams in the last six months, Zend Certified PHP Engineer and Zend Framework Certified Architect. “PHP, driven by its large developer community and vast ecosystem, has become the platform of choice for developing the backend of web and mobile applications, as well as many business critical enterprise apps “said Ido Benmoshe, VP of Global Services at Zend, “Many developers and development managers realize the importance of keeping current with their technical certifications, best practices and modern development techniques”.
      Reservations for the Zend Framework 2 Certified Architect exams are available at the PearsonVUE testing centers starting on March 6th.

      In order to aid developers enhance and master their PHP and Zend Framework skills, Zend has created a complete curriculum of classes expediting the learning process. All classes are designed and taught by professional, experienced PHP developers who understand how to equip you with the knowledge and tools to architect and develop professional PHP and Zend Framework applications. You can find the complete set of classes at: http://www.zend.com/training

      Attend the Webinar: Accelerate Your Career with Zend Certifications
      Wednesday April 9th, 8:30am PDT


    • RRSAT Reports Record Revenues of $32.5 Million For the fourth quarter 2013 ; up 10.5% year-over-year

      Record Full-Year Revenues of $121.8 Million, Up 7.4% from Year-Ago Period;
      Record High Next 12-Month Backlog of $92 Million
    • NTV+ picks Orad's graphics for their Sochi Winter Olympic coverage

      NTV+, Russia's digital satellite broadcaster, has chosen Orad to cover the 2014 Sochi Winter Olympic Games. NTV+, the host broadcasters for the Sochi Olympics who have domestic broadcasting rights for the entire event, will be using multiple Orad graphic solutions to facilitate and simplify their production workflow.

    • Zend Announces Enhanced Long-Term Support Policy for PHP

      New Zend Server 6.3, Zend Studio 10.6 Announced, Along With Extended Support for PHP 5.3 and Beyond

    • RRsat Wins a Tender to Broadcast Duna TV, Hungarian Public TV Channel and Radio, to Americas and Australia

      Contract is for $1.2 Million with Potential Expansion to $2.5 Million

    • Matomy Media Group Merges MediaWhiz into global Operations

      Performance media company MediaWhiz will now operate as U.S. hub of global firm Matomy
    • RRSAT delivers live and delayed coverage of 2013 winter universiade events to CBS sports network

      Collaboration with TGVN to Deliver Coverage Reprises Successful Live Broadcast by RRsat of 2013 Summer Universiade

    • RRsat posts $1.1M net income in Q3 2013


      Nov 13, 2013 (Menafn - M2 EQUITYBITES via COMTEX) --RRsat Global Communications Network Ltd RRST, a provider of comprehensive digital content management and global content distribution services to the broadcasting industry, on Tuesday reported GAAP net income of USD1.1m, or USD0.06 per diluted share, for the third quarter of 2013, ended 30 September 2013.

    • Viola Private Equity Acquires control of Gaon Holdings

      Viola invested NIS 70 million and became the Company’s largest shareholder (57%).

      Within the framework of the deal, Viola also received options which, when realized, will bring Viola’s holdings in the Company to 68.5%. The realization of the options will inject additional cash into the Company in the future.

    • The Viola Group Acquires 20% of the Israeli company RRsat for $28 Million

    • Corning Incorporated to Acquire MobileAccess

      Corning Incorporated to Acquire MobileAccess Acquisition to extend wireless technology platform within Corning’s telecommunications segment
    • Viola Private Equity Invests $7 million in Zend Technologies

      Viola Private Equity Invests $7 million in Zend TechnologiesLeads a $16.5 million Investment Round Intended to Fuel Growth of PHP Market Leader
    • Viola Private Equity invests $17 million to acquire 21% of Matomy Media Group (previously Adsmarket)

      Adsmarket, an established internet advertising company, is the third largest company in Europe in this field and employs around 140 people, mainly in Israel. The Company, founded in 2007, recorded sales of $80M in 2010, compared to $7M in 2007.




  • #01

    Fund Size:

    Fund I – $164M
    Fund II - $275 



  • #02

    Stage of companies:

    Expansion phase
  • #03

    Areas of investment:

    New media, Software, Communications, Cleatech/Agritech, Med-Tech and Technology-Enabled Services
  • #04

    Selection Criteria:


    Scalable management team
    Existing business model with a path to profitability

  • #05

    What else we look for:

    Israeli related companies
    Operating in global markets
    Looking for an unfair advantage in accelerating their growth globally


Viola Growth
12 Abba Eban Avenue
Ackerstein Towers Bldg. D
Herzeliya 47625 Israel
Tel: +972-9-9720500
Fax: +972-9-9720515
Email: info@violagrowth.com



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