The first ever Israel Growth Summit was held recently in Tel Aviv, co-hosted by the Viola Group and the Israel Growth Forum led by Wix, and attended by CEOs and executives from over 150 Israeli tech companies in their growth stage. Although this was an exclusive event, the content was so interesting and valuable, we wanted to make it accessible to the entire community of tech companies and startups in Israel, so over the next few weeks we will be publishing a series of video highlights from the event, by speakers from Viola, Wix, ironSource, Mellanox, Payoneer, Fiverr, SimilarWeb, Yotpo, Goldman Sachs, Moovit, Zerto and DaPulse. In this post, Check Point President, Amnon Bar-Lev, talks about guidelines for change and growth as companies scale.

Check Point (NASDAQ: CHKP) was among Israel’s first high-tech companies and it has given rise to many successful startups in the Israeli ecosystem over the years, either by inspiring new products in the same niche, or thanks to alumni employees creating their own startups. For almost 3 decades Check Point has conquered many milestones on its way to becoming a truly global company, and it continues to thrive.

So how has Check Point done this? In his session, Amnon talks about how important “change” and “innovation” have been in Check Point’s growth journey, and he shares some anecdotes and insights for the benefit of younger companies that are now in the midst of scaling up themselves.

Here are highlights from Amnon’s presentation:
(Note: The videos are in Hebrew)

Scaling companies: 6 Guidelines for Change and Growth (Part 1 of 2)

In this video:
Most companies start generating revenue based on their technology, but as they grow, they accumulate assets, and those too can give rise to innovation. Innovation is not just a derivative of code and product development, but also business strategy and processes.

In Part #1 of his presentation, Amnon talks about the first three of his 6 guidelines for change and growth:

1) Every change (in the product/strategy) must create value for your customers

2) Every challenge is a reason to think about change (and an opportunity to create value)

3) Keep it simple (simplifying processes can not only improve customer experience but also save your company many and even generate extra revenue)

Scaling companies: 6 Guidelines for Change and Growth (Part 2 of 2)

In this video: In Part #2 of his presentation, Amnon talks about the remaining three (of six) guidelines for change and growth:

4) Stick to your own beliefs, avoid imitating others
5) Remember that change has long term benefits
6) The devil is in the details

More about Amnon Bar-Lev
Amnon Bar-Lev, President at Check Point, joined the company in 2005, bringing with him more than 15 years of high-tech sales, marketing and management experience to the organization. He is responsible for the company’s worldwide sales, global partner programs, business development and technical services for the company.

Check Point was established in 1993 and is the worldwide leader in securing the Internet. Its products and services are sold to enterprises, service providers, small- and medium-sized businesses and consumers, securing more than 100,000 businesses and millions of users worldwide. (Source: Check Point)

About the Israel Growth Summit
The summit was created to bring together this exclusive group of leaders so that they can benefit from the experience of fellow industry colleagues whose companies have already reached significant growth milestone. The summit – which will be held annually – was conceived to provide a forum for tech companies to network and benefit from shared knowledge and connections, in the hope of strengthening Israel’s ecosystem of growth-stage companies as they navigate their journey towards becoming global leaders.

Other videos in our Israel Growth Summit video series:
The State of Growth Companies in Israel (Shlomo Dovrat & Harel Beit-On)
Challenges faced by tech companies as they scale (by Wix’s Nir Zohar)
Why is Inorganic Growth so important? (by Tomer Bar Zeev & Eyal Waldman)
6 Guidelines for Change & Growth (by Check Point’s Amnon Bar-Lev)
The challenges of taking your company global (with Or Offer & Tomer Tagrin)
Scaling While Maintaining Culture (with Keren Levy & Vered Raviv Schwarz)
Growth Financing Panel (with Goldman Sachs MD, Jonathan Penkin)