We’re super excited by the news of our latest exit: McDonald’s Corp. is buying Viola Growth portfolio company Dynamic Yield in a bid to improve in-store ordering and online marketing at the burger giant.
McDonald’s Corp. is buying Israeli digital startup Dynamic Yield (via TechCrunch)
McDonald’s Buys Israeli Digital Startup Dynamic Yield (via The Wall Street Journal)
McDonald’s Acquires Web Personalization Company Dynamic Yield (via Calcalist)
Dynamic Yield to Join the McDonald’s Family (via Dynamic Yield)
Here’s a flashback to August 2018 when Viola Growth invested in the company:
The future of personalization (and the tool we believe will power it)
By Viola Growth Partner Natalie Refuah
McDonalds Corp. President & CEO Steve Easterbrook on how the company plans use Dynamic Yield’s personalization technology to fast-track their transformation towards improving their customer experience.