We’re super excited by the news of our latest exit: McDonald’s Corp. is buying Viola Growth portfolio company Dynamic Yield in a bid to improve in-store ordering and online marketing at the burger giant.

READ MORE:

McDonald’s Corp. is buying Israeli digital startup Dynamic Yield (via TechCrunch)

McDonald’s Bites on Big Data With $300 Million Acquisition (via Wired)

McDonald’s Buys Israeli Digital Startup Dynamic Yield (via The Wall Street Journal)

McDonald’s Acquires Web Personalization Company Dynamic Yield (via Calcalist)

Dynamic Yield to Join the McDonald’s Family (via Dynamic Yield)

Here’s a flashback to August 2018 when Viola Growth invested in the company:

Viola Growth Partner Natalie Refuah and Dynamic Yield Co-founder & CEO Liad Agmon
Viola Growth Partner Natalie Refuah and Dynamic Yield Co-founder & CEO Liad Agmon

The future of personalization (and the tool we believe will power it)
By Viola Growth Partner Natalie Refuah

 

McDonalds Corp. President & CEO Steve Easterbrook on how the company plans use Dynamic Yield’s personalization technology to fast-track their transformation towards improving their customer experience.